Licensing News

Sky Castle Toys Collaborates with Marvel for DoodleJamz Line

DoodleJamz Sky Castle Marvel

Sky Castle Toys, in partnership with UK-based toy manufacturer and distributor Character Options, is collaborating with Marvel to introduce Spider-Man, Hulk and Captain America to its award-winning line of DoodleJamz squishy sensory drawing pads.


DoodleJamz is a new line of squish n’ shape drawing pads from Sky Castle Toys that delivers a totally new take on doodling. Kids can move and shape the squishy beads over pictures that are inserted into the boards on backer cards, using either their finger or an easy-to-use stylist. The cards are removable – and customizable — delivering variety and hours of play. Known for their squishy texture and sensory fidget sensation, DoodleJamz drawing pads have become a popular “oddly satisfying sensation” on social media with close to 150M views on TikTok alone.


“We are excited to be partnering with Character Options and collaborating with Marvel to bring Spider-Man, Hulk and Captain America to the highly-popular DoodleJamz brand this year,” said Josh Loerzel, Sky Castle co-founder. “Kids will be able to unleash their imagination and creativity to doodle with some of their favorite Marvel Super Heroes in a fun and interactive new way.”


This new DoodleJamz line will be available at retailers in the U.S. starting in March 2023 and internationally in August 2023.