Category: Licensing

WildBrain, a global leader in kids’ and family entertainment, has secured the first wave of international sales for Summer Memories, the 2D-animated series created by Adam Yaniv (Night at the Museum, Alvinnn!!! and the Chipmunks) and produced by A&N Productions, Aircraft Pictures and Yeti Farm Creative. The new broadcasters on board for season one (40×12’) include Prime Video for Germany, Austria and Switzerland; ABC Australia; and Showmax for Africa. WildBrain handles distribution on the series internationally and will present Summer Memories to buyers at the upcoming Kidscreen Summit (February 12-15, Miami).

Licensing International, the leading trade association for the $315+ billion global brand licensing industry, announced that the recently formed Licensing International Sustainability Committee will launch a webinar series slated to run through 2023. The series will share sustainability best practices and drive forward goals to reduce the corporate carbon footprint and implement Environmental, Social, and Governance guidelines. The first webinar of the series will take place February, 22 2023 at 12:00pm EST. Marco Reyes, Senior Director of Sustainability at Walmart, and Michelle McLaughlin, Chair of the Licensing International Sustainability Committee and CEO of Brand Activation Consulting, will discuss the ways Walmart is accelerating social and environmental sustainability in its supply chains. Additionally, Reyes will provide insight into the retail giant’s strategy to develop and implement integrated category roadmaps and address the most critical hot spots across prioritized categories.

Why should auld acquaintance be forgot when one can happily renew them instead? As a company which has been dedicated to helping people commemorate life’s special moments for almost a half century, Precious Moments, Inc is pleased to ring in the new year by announcing renewed licensing agreements with six key licensees.

PowerLocus, a fast-growing consumer technology brand, announced a partnership with Rovio to launch Angry Birds children’s headphones, in a deal facilitated by Angry Birds’ global licensing agency IMG. The high-quality, eye-catching headphones collection aims to make listening to music, watching videos, and remote learning more enjoyable for kids. The first collection of the Angry Birds PowerLocus P2 Kids headphones are made from premium materials and come in four color variations featuring the characters in fun prints.

Award-winning global animation studio ZAG and Horst Brandstätter Group have signed a global agreement to develop and distribute a diverse PLAYMOBIL toy range for the beloved and multi-award winning Miraculous – Tales of Ladybug and Cat Noir franchise. The announcement was made by Jeremy Zag, Founder and CEO, ZAG, and Sibylle Gondolf, Managing Director (Germany, Austria and Switzerland) at leading licensing agency, WildBrain CPLG, who represent the Miraculous brand in Germany, Austria and Switzerland, and brokered the deal for ZAG.

Mattel, Inc and Minecraft have announced a partnership to launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, available for free download on the Minecraft Marketplace.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is consolidating its representation of Hasbro and eOne properties with the addition of Italy (Hasbro and eOne) and India (Hasbro only) to its remit. Additionally, WildBrain CPLG’s existing representation deal has been renewed, under which the agency handles Hasbro/eOne’s portfolio of brands in Central and Eastern Europe (CEE), Benelux, the Nordics and Turkey.

Firefly Brand Management is proud to announce that it has been appointed by Media IM Incorporated, LTD as the North American licensing agent for the CGI pre-school and popular YouTube comedy animated series Sunny Bunnies. Targeting kids 3–6-year old’s, Sunny Bunnies (is comprised of 7 seasons 26 x 3:30), are five fluffy bunnies named Turbo, Big Boo, Shiny, Iris and Hopper who can appear anywhere there is light. The Bunnies always bring joy and happiness, beaming down to explore new and exciting locations, finding fun and mischievous games to enjoy. Fast-paced, funny and colorful, these five friends (including two sisters) all have distinct characteristics which children can easily recognize and grow to love. Sunny Bunnies are all about having fun, friendship, discovery, working together and of course, having a good giggle.