Basic Fun!, a leading global marketer of toys and consumer products, announced a Master Toy license agreement with Hasbro, Inc (NASDAQ: HAS), a global branded entertainment leader, for the iconic Littlest Pet Shop brand. Basic Fun! is expected to manufacture and distribute Littlest Pet Shop collectible figures, playsets, and accessories to retailers worldwide as early as 2024.
Pretty Green has teamed up with Subbuteo, one of the icons of British football from Hasbro, a global branded entertainment leader, on a collaboration that not only includes a limited edition Pretty Green x Subbuteo game and figurine but also an entire range of co-branded clothing comprised of a track-top, bucket hat, key ring and four different t-shirts. The collection will launch in the UK and be available online for US residents.
Hasbro and Riot Games have unveiled the all-new NERF LMTD X League of Legends Jinx Fishbones, a new blaster inspired by Jinx, one of the most played characters from video-game franchise League of Legends. League of Legends is one of the most-played competitive games in the world, played by more than 20 million people across 145 countries every day. In League of Legends, Jinx is an impulsive character, bringing her own chaotic brand of pandaemonium wherever she goes. With her iconic rocket launcher Fishbones, she unleashes the loudest blasts and brightest explosions, leaving a trail of mayhem and panic in her wake.
Rovio Entertainment, creator of action-based media franchise Angry Birds, and Four Seasons Design, Inc, a San Diego based apparel manufacturer, have announced a new apparel and accessories partnership, in a deal facilitated by Angry Birds’ global licensing agency IMG. The first apparel collection, which is set to launch later this month, will feature original designs by Four Seasons Design, Inc’s veteran creative team around themes such as vintage comic books, retro gaming, and 90’s pastels. All products will be gender neutral and cater to Angry Birds fans of all ages. The collection will be available for purchase online at Amazon, Walmart and through the official Angry Birds site.
Hollywood heritage brand, Von Dutch, is proud to announce its partnership with fellow pop-culture icon Popeye for a custom apparel collection in support of ocean-cleanup organization, The SeaCleaners. This collection aims to highlight one of the most influential comic characters in the world and support the organization’s mission as they fight for a pollution-free ocean. Made famous by top-celebrities in the 2000s era, Von Dutch is back and more popular than ever featuring nostalgic, one-of-a-kind styles and fashion-forward designs. With this first ever collaboration, the brand is hoping to expand their philanthropic efforts and help spread awareness for important causes.
All new from the innermost depths of the swamp, the Shrek x Kiddo Collection from award-winning future culture company Mighty Jaxx is now available. This exclusive collection rewinds the clock for Shrek, Donkey and all other fan favorites of the cast, showing us what they looked like during their preschool days and accompanied by play-pretend props! The Shrek x Kiddo collection is now live for sale on MightyJaxx.com.
A raft of exciting new toy and consumer tech brands will come to the UK and Ireland market in 2023 following a new distribution agreement between Flair GP and leading US toymaker, Skyrocket. Joining forces in time for autumn-winter 2023, Flair will become the exclusive distributor of Skyrocket Toys in the UK and Ireland, drawing on its established retail partnerships to bring multiple new and established properties to market. The portfolio of brands includes category-leading Sky Viper Drones, and award-winning interactive plush, My Fuzzy Friends. Julia Cake, UK Country Manager at Flair, said: “Skyrocket is renowned for some of the most exciting and innovative ranges in the US and we’re delighted to be introducing a number of these properties to our portfolio next year. Our customers will be excited to see brilliant brands such as Sky Viper Drones and My Fuzzy Friends in the line-up, and they can also anticipate a brand-new range that will be sure to catch kids’ attention.”
Global licensing agency, Firefly Brand Management has signed with Arc System Works America, Inc (ASW America), the North American Branch of Japan-based Arc System Works Co, LTD, the publisher of Japanese video games to be the licensing agent for their Guilty Gear, Blazblue, Double Dragon and River City/Kunio-Kun series of games. Firefly will commence immediately to represent the popular gaming titles in all categories including but not limited to: apparel, accessories and toys.
Multi-brand toy company TCG Toys, announced that it has entered into a multi-category licensing agreement with WildBrain for Strawberry Shortcake and Boat Rocker’s Dino Ranch, for its growing lineup of licensed Bend-Ems, SURE-LOX and Megamat, among other brands. TCG Toys will introduce an assortment of Strawberry Shortcake products based on the perennial favorite for nearly 50 years, Strawberry Shortcake, including its SURE-LOX Puzzles, Megamat, Bend-Ems, Magnetic Creations and Memory Match Games. Strawberry Shortcake continues to charm a new generation of kids with both modern new iterations and the original WildBrain series Berry in the Big City, currently streaming on Netflix, Amazon Prime and Peacock.