Category: Licensing

Unveiled at AnimeJapan on March 22, the Dragon Ball theme park experience will span over 500,000 square meters and will be a key part of the highly anticipated Qiddiya City, the world’s first city built for play near Riyadh, Saudi Arabia. Featuring seven different themed lands that recreate various iconic locales from the original series; such as Kame House, Capsule Corporation, and Beerus’s Planet; the theme park will be developed and built with creative oversight from Falcon’s Creative Group, who will play a critical role in bringing the project to life in new and immersive ways. Park guests will be able to experience the world of Dragon Ball from the first Dragon Ball series to Dragon Ball Super.

Warner Bros Discovery Global Consumer Products (WBDGCP) announced that it has collaborated with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the beloved Looney Tunes characters with product beginning to roll out now through 2026. Warner Bros Discovery’s iconic Looney Tunes characters will take starring roles on Olympics-themed products from premier licensees.

Perfetti Van Melle Licensing is thrilled to unveil an extraordinary collaboration between American Tourister and Chupa Chups, bringing together two iconic brands to infuse our travels with a burst of joy and excitement. Inspired by Chupa Chups’ “Live the Flavor” attitude, this collection embodies the bold street influences and urban vibes of American Tourister. Each piece features playful designs where iconic flavors meet kaleidoscopic colors, resulting in trendy, functional and high-quality travel accessories.

The LEGO Group has unveiled the LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale set, a fan-designed brick representation of the iconic table-top game. Released in the year Dungeons & Dragons turns 50, this is the first time the LEGO Group has developed a Dungeons & Dragons set and to do so they turned to their fans to create the design, via a challenge on the LEGO Ideas platform.

Paramount Game Studios, part of Paramount, a leading global media, streaming and entertainment company, is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre, as part of the Roblox Creator Fund, which sets out to accelerate projects with innovative gameplay, ambitious visual designs, and creative ideas that are unlike anything else on the platform.

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced two new partners for the phenomenally successful Magic Mixies property from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies brand. Launching initially with a retail exclusive bag in spring 2024, the full range of products will be in development later in the year.

The LEGO Group is thrilled to reveal the brand-new LEGO DUPLO Peppa Pig sets in collaboration with leading toy and game company Hasbro. Inspired by everyone’s favorite pig, toddlers can immerse themselves into the colorful world of Peppa Pig through LEGO DUPLO sets coming this summer. This year marks the 20th anniversary of Peppa Pig and it’s the perfect occasion for the new LEGO DUPLO Peppa Pig sets to spark imagination and inspire fun play opportunities where toddlers can develop their fine motor skills. The new sets combine the building adventure of LEGO DUPLO play with colourful settings, iconic characters, and storytelling from the popular preschool animated series.

Global independent animation studio ZAG has signed a roster of new multi-media deals for its multiple-award-winning global franchise, Miraculous—one of the most in-demand brands of the past decade. On March 12, Netflix added season four of the ZAG Heroez Miraculous TV Series—created by ZAG and produced with Mediawan Kids & Family. And in July 2023, the blockbuster animated feature Miraculous: Ladybug & Cat Noir, The Movie debuted in second place on Netflix’s global top 10 for English-language films for the week of July 24-30.

Icons unite today as Bazooka Bubble Gum joins forces with the legendary DC to bring fans a thrilling series of eight original digital comics. The comics will roll out over the course of the year, taking fans on an unforgettable journey. The world’s greatest Super Heroes from DC will be the first to join Bazooka Joe and His Gang in The Bazookaverse.