Category: Licensing

Licensing International, the leading trade organization for the global brand licensing industry, has named Delivering Good as its charity of choice for product donations. Delivering Good is a non-profit organization that provides people in crisis with new merchandise donated by manufacturers and retailers. Since 1985, Delivering Good has distributed $3 billion in clothing, home goods, toys, furniture, books, and other consumer products to families facing economic, medical, social, and environmental challenges.

Award-winning global independent animation studio ZAG has signed with famed Italian Chocolatier Ferrero for a European multi-territory in-store fall promotion for its flagship property, Miraculous – Tales of Ladybug and Cat Noir, commencing October 2022, across its Kinder Surprise Maxi 100g eggs.  The announcement was made by Jeremy Zag, Founder and CEO, ZAG. Brokered by ZAG and DeAPlaneta Entertainment, ZAG’s Miraculous Spanish co-production partner and licensing agent, the promotion kicks off just time for the holiday season with Ferrero’s Kinder Surprise Maxi 100g egg featuring eight characters from the globally loved brand.  They include Ladybug, Shadow Moth, Rena Furtive, and Vesperia from the Miraculous TV series; Astrocat, Cosmobug, and Eagle from the Miraculous World: New York – United HeroeZ animated special, and Renren from Miraculous World: Shanghai – The Legend of Ladydragon.  

Mighty Jaxx, an award-winning future culture company that designs and produces phygital collectibles, announced their Spooky Season experience. The MightyVerse Presents: Spooky Season (‘Spooky Season’) enhanced brand experience will begin October 28th and run through November 11th on The Sandbox and serves as a prelude to the full experience launching in December 2022. This Halloween Special will bring physical products from Sideshow’s Court of the Dead and Mighty Jaxx’s original IP Creepy Cuties to life in the metaverse and offer horror (and casual) fans alike a unique experience that will allow them to interact with their beloved collectibles digitally in real life.

Wimpy Kid, Inc have unveiled a new licensing program with fresh partners, including Go! Toys and Games, USAOPOLY and Trevco. On the heels of animated movies on Disney+ and the recent publication of Diary of a Wimpy Kid: Diper Överlöde, the partnerships expand the property into licensed categories, including apparel, and co-branded games and puzzles, with the first product expected to debut at retail in fall 2022.

“A living nuclear weapon destined to walk the Earth forever; indestructible.” (Godzilla, 1985) Toho International, the Japanese studio’s U.S.- based subsidiary that has brought global sensation Godzilla to life, announced its plans for Godzilla Day 2022 with a slate of monster-sized experiences and offerings for fans to enjoy.  Honoring the King of the Monsters on November 3, fans of all things Godzilla will have access to special first-time screenings, themed contests, and exclusive gaming and food partnerships happening across the nation.

Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin has announced that it has entered a multi-year plush licensing agreement with GUND, a leading plush toy creator owned by Spin Master, a leading global children’s entertainment company. GUND will create and distribute premium plush in all sizes based on the Holiday Hill Farm characters, including fan favorite Spookley the Square Pumpkin and his holiday friends Mistletoe and the Christmas Kittens, Lyla the Love Bug, JellyBean the Easter Chick and Beacon the Firefly. Products are expected to hit retailers by fall 2023.

Robosen Robotics, a leading innovator in the field of robotics, have announced that they have once again collaborated with Hasbro to create an awe-inspiring, interactive Transformers robot – the new Elite Optimus Prime. Fans of the original cartoon and blockbuster movies can now enjoy bringing to life the leader of the Autobots with this collectible robot featuring advanced programmable capabilities, voice-activated interactions and state-of-the-art auto-converting technology. The Elite Optimus Prime is available for purchase at Robosen.com and retails for $699.00 USD.

MGA Entertainment (MGA), one of the world’s largest and fastest-growing privately held toy and entertainment companies, celebrates the 21st birthday of the worldwide phenomenon Bratz with new product launches and partnerships across categories this October. Since its debut in 2001, Bratz has taken the global toy and fashion industries by storm with their unyielding commitment to inclusivity, self-expression, and, of course, a passion for fashion. Today, the brand is as popular as ever, maintaining cultural relevance and celebrating their community of fans who grew up loving the inclusive dolls and who have found inspiration in their beloved “it” girl attitudes over the decades.