Category: Licensing

The creepy, kooky, mysterious and spooky Addams Family is headed back on screen and MGM, a leading entertainment company focused on the production of premium film and television content across platforms, is building out a wide licensing program for the highly anticipated new Wednesday series. Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectibles, gaming and more.

Paramount Consumer Products and Nickelodeon announced the launch of SpongeBob SquarePants: Operation Sea Change, a brand-new global ocean conservation and sustainability initiative. Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. At the same time, Paramount Consumer Products will work with current SpongeBob SquarePants consumer products partners to drive more sustainable practices and reduce single-use plastic in products, and curate partnerships with new brands to create innovative product lines. Additionally, the initiative will engage millions of SpongeBob fans around the world with on-the-ground events and educational resources that connect them with ways to become a part of the movement and take action in their own communities.

Falcon’s Beyond, a leading fully integrated global entertainment development company specializing in intellectual property (IP) creation and expansion, has announced BeyondME, a new fan loyalty and online game platform that will enable players of all ages to connect, personalize, and be rewarded for their engagement across both digital and real-world experiences. BeyondME will be powered by Falcon’s own proprietary and patent-pending ÄEONXP technology, designed to transform individual experiences into a connected and persistent gaming ecosystem that extends engagement, creates player agency, and encourages repeat visitation.

Just short of the 5-year anniversary of Hurricane Maria’s landfall in Puerto Rico, Hurricane Fiona has brought devastating floods and power outages once again to the island. Edgardo Miranda-Rodriguez and his Brooklyn based independent creative services studio, SOMOS ARTE, created La Borinqueña (pronounced “la Borinˈkenya”) superhero as a symbol of hope from the wake of destruction left by Hurricane Maria.  Now, La Borinqueña is, once again, stepping into rescue-mode and is sending out a call to action for those individuals and organizations looking to get involved in the recovery and reconstruction efforts in Puerto Rico.

Generations have learned their ABCs in the lively alphabet rhyme where all the letters of the alphabet race each other up the coconut tree. CreateOn is proud to introduce its newest Magna-Tiles Structures set, Chicka Chicka Boom Boom, where preschoolers sequence double-sided tiles for hands-on play. Build the tree up from lower-case a to x, y, z but oh no, will there be enough room? Go ahead and shout chicka chicka boom boom.

Carte Blanche Greetings, best known for the award-winning Me to You brand and its signature character Tatty Teddy and nursery property, Tiny Tatty Teddy, has announced a partnership with Bulldog Licensing, one of the licensing industry’s leading agencies.

Boss Fight Studio, creator of fan favorite action figures and toys, has partnered with The Jim Henson Company to make action figures from the world of Fraggle Rock. The new agreement, brokered by FanGirl Consulting, is the latest in a diverse lineup of pop culture collectibles from Boss Fight Studio. “Fraggle Rock is one of the all-time great shows. The characters, the comedy, the songs and the social messages are timeless,” says Andrew Franks, Partner and Art Director at Boss Fight Studio. “I’m so excited to bring these amazing characters to action figure form!”

Precious Moments has expanded its licensing roster with the addition of four new licensees – Diamond Dotz (Needleart World), The Galway Company, Major Trading Incorporated (MTI), and Nu Trendz (Silicon Valley Textiles) – in popular product categories. “We are happy to offer a variety of quality products to the growing demand from consumers for more Precious Moment products. We are excited in partnering and continuing our growth with such quality companies and brands. This helps fill the void from the numerous consumers that want more great products under the Precious Moments license.” says Precious Moments Inc. CEO, John Plys. “These four companies are each among the best in their respective product categories and we are proud to be working with them to make even more quality Precious Moments products available for fans and collectors to enjoy.”