PlayMonster Group LLC is bringing fandom to the palm of your hands with the launch of new Koosh Cameos, the iconic brand from Hasbro, a global branded entertainment company! For a limited time, fans can pick up four all-new Koosh character collectibles (two from Jurassic World and two from Star Wars, The Mandalorian), inspired by the brand that brought the world the iconic Koosh Ball!
ASPIRE, the dedicated Corporate & Lifestyle division of world-leading licensing agency WildBrain CPLG, has secured multi-territory rights for the British heritage brand Lyle & Scott. Under the deal, ASPIRE will represent Lyle & Scott in the UK and Eire, Europe, MENA, the US, Canada and Australia, with scope to explore additional territories, such as Asia. The partnership will focus on extending the brand into broader categories, including luggage, leather goods, watches, jewelry, fragrance, personal care, gifting, pet accessories, NFTs, gaming, experiential activations and co-branded collaborations.
Get ready to unleash the ‘Duel Magic’ as the universes of adidas and Yu-Gi-Oh! have collided; spilling out an array of marvelous monsters, stripes, spells, trefoils, traps and most incredibly, a fresh deck of footwear, ranging from high-energy sneakers to fashionable sandals. The announcement was made by Jennifer Coleman, Vice President of Licensing Marketing, Konami Cross Media NY, Incorporated, a subsidiary of Konami Digital Entertainment, which manages the Yu-Gi-Oh! brand outside of Asia.
Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits. Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.
Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.
The creepy, kooky, mysterious and spooky Addams Family is headed back on screen and MGM, a leading entertainment company focused on the production of premium film and television content across platforms, is building out a wide licensing program for the highly anticipated new Wednesday series. Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectibles, gaming and more.
Paramount Consumer Products and Nickelodeon announced the launch of SpongeBob SquarePants: Operation Sea Change, a brand-new global ocean conservation and sustainability initiative. Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. At the same time, Paramount Consumer Products will work with current SpongeBob SquarePants consumer products partners to drive more sustainable practices and reduce single-use plastic in products, and curate partnerships with new brands to create innovative product lines. Additionally, the initiative will engage millions of SpongeBob fans around the world with on-the-ground events and educational resources that connect them with ways to become a part of the movement and take action in their own communities.
Falcon’s Beyond, a leading fully integrated global entertainment development company specializing in intellectual property (IP) creation and expansion, has announced BeyondME, a new fan loyalty and online game platform that will enable players of all ages to connect, personalize, and be rewarded for their engagement across both digital and real-world experiences. BeyondME will be powered by Falcon’s own proprietary and patent-pending ÄEONXP technology, designed to transform individual experiences into a connected and persistent gaming ecosystem that extends engagement, creates player agency, and encourages repeat visitation.
Just short of the 5-year anniversary of Hurricane Maria’s landfall in Puerto Rico, Hurricane Fiona has brought devastating floods and power outages once again to the island. Edgardo Miranda-Rodriguez and his Brooklyn based independent creative services studio, SOMOS ARTE, created La Borinqueña (pronounced “la Borinˈkenya”) superhero as a symbol of hope from the wake of destruction left by Hurricane Maria. Now, La Borinqueña is, once again, stepping into rescue-mode and is sending out a call to action for those individuals and organizations looking to get involved in the recovery and reconstruction efforts in Puerto Rico.