Category: Licensing

World of EPI (Entertainment, Publishing and Inspiration), a leading multicultural doll and toy manufacturer, announces a new master licensing partnership with Rock The Bells, the global lifestyle platform elevating Hip-Hop culture from its roots to modern day. Founded in 2018 by LL Cool J, Rock The Bells focuses on content, experiences, and commerce that honor the timeless elements of Hip-Hop (MC’s, DJ’s, breakdancers, graffiti artists, etc.) that drive mainstream culture today.

Addison Rae, one of the most popular stars on social media with over 100 million followers, is announcing her first toy line in a partnership with Bonkers Toys brokered by IMG. The next iconic fashion doll line has arrived! The collection will be available to pre-order from Walmart.com this week and will be released in Walmart stores, Amazon, and other US retailers, as well as Smyth’s in the UK and Kmart in Australia next month.

The newest game from Funko Games, Disney A Goofy Movie Game is now available on Amazon. Powerline is back on his summer tour and ready to rock your world! It’s a race to L.A. as you make unforgettable memories along the way. Fans and families can pre-order and plan their road trip now.

King Features Syndicate, home to some of the world’s most popular entertainment characters, and Totem, a platform for fans and collectors worldwide to express their passions for collectibles in an authentic and accessible way, have announced the officially licensed Popeye digital collection. The deal was negotiated by MJA Licensing, King Features’ agent out of France.

Breaking Games, an award-winning game publisher and manufacturer, announced that it will publish the tabletop game for Luck, the animated film produced by Skydance Animation for Apple Original Films, in a deal brokered by IMG. While pre-orders are available via this link, the game officially launches later this month. Luck premieres globally August 5 on Apple TV+.

Kangaru Brands, an innovative stationery and craft manufacturer, announces a program of licensed scented stationery, activity kits, art supplies, and more for retailers and fans to enjoy in partnership with Cloudco Entertainment-owned, Care Bears property.

Playmates Toys and Netflix will unveil Stranger Things Upside Down Remix, a limited-run action figure collection that pairs up the monster-hunting heroes from Hawkins, Indiana, with Teenage Mutant Ninja Turtles, the pizza-loving crime-fighters from New York City’s sewers.

MGA Entertainment (MGA), one of the fastest growing and largest privately held toy and entertainment companies in the world, has been named as a finalist in the Licensing Awards UK 2022. Sponsored by Licensing Source Book Europe, the awards have become an endorsement for excellence, with award categories covering all aspects of the UK licensing industry.

The LEGO Group has announced the latest addition to the LEGO Super Mario Adult product line: the biggest LEGO Bowser to date, built from an incredible 2,807 pieces. LEGO Super Mario The Mighty Bowser building kit is a highly detailed recreation of the King of the Koopas, complete with controllable movements and the ability to launch a fireball, reflective of Bowser’s huge and powerful features.