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Licensing

Are You Smarter than a 5th Grader? THQ Nordic MGM

THQ Nordic and MGM to Bring ‘Are You Smarter Than a 5th Grader?’ to Console and PC in 2022

THQ Nordic and MGM have announced plans to bring the classic Are You Smarter Than A 5th Grader? franchise to Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, as well as PC later this year. The game is in development with THQ Nordic-owned studio Handy Games. Developed by Massive Miniteam, the game will be published by THQ Nordic subsidiary HandyGames. The original Are You Smarter Than A 5th Grader? game show ran for five successful seasons on FOX Primetime and averaged 20 million viewers a week in its first season. That success was accompanied by 300 original episodes for syndication. The format remains incredibly relevant today, having been produced in more than 70 countries around the world, and enjoying success across multiple platforms including a YouTube channel and Podcast.

Licensing International Excellence Awards 2023 winners

George Leon to Host Licensing International Excellence Awards

Licensing International is thrilled to announce that industry veteran George Leon will host the 2022 Licensing International Excellence Awards. With more than 25 years of experience, he is a beloved and respected expert in the global promotions and franchise development space. Leon will take center stage, microphone in hand, on May 23 at 5:30pm PST at The LIGHT Vegas Nightclub as the master of ceremonies for this year’s Excellence Awards. He…

BBC Studios Names Tycoon Licensing Agent for Bluey in South and Central America

BBC Studios, distributor and licensor for the Emmy Award-winning international preschool sensation Bluey, has appointed Tycoon as its licensing agent for South and Central America, helping to further extend the footprint of the global hit throughout the region.

Licensing International Partners with BetterHelp

Licensing International has announced a partnership with BetterHelp, offering a new series of benefits available to members just in time for Mental Health Awareness Month, which takes place in May.

Star Stable Gallops Into Toy Licensing with Just Play

Swedish games company Star Stable Entertainment has signed a global toy line deal with leading consumer products company Just Play for its phenomenally successful gaming brand, Star Stable Online, via Finnish and Canada based licensing and animation studio Ferly.

Toei Animation’s Dragon Ball Hits Record High in Franchise Licensing Deals

Setting the stage for next month’s Licensing Expo 2022, anime pioneer and industry-leading studio Toei Animation Incorporated together with U.S. agent Crunchyroll has released the latest Dragon Ball franchise licensing report. This annual report provides a comprehensive look at the success of their collective Dragon Ball licensing efforts, details both new license agreements and license renewals, and spotlights key licensee partnerships in select product categories.

YuMe Introduces’Stranger Things’ Upside Down Capsule

YuMe, the award-winning global toy brand recognized for its innovative, market-led approach, has announced its partnership with one of the most popular series ever produced by Netflix, Stranger Things. In the run-up to the launch of season 4, YuMe is introducing The Stranger Things Upside Down Capsule, the retro 80’s unboxing experience fans have been craving!

J.J. Abrams’ Bad Robot to Produce Hot Wheels Live-Action Movie

Mattel, Incorporated (NASDAQ: MAT) and Warner Bros. Pictures announced today that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic and timeless toy racing car. The high-throttle action film will bring to life this beloved, multi-generational franchise and showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.

Striker Entertainment Sonar Studios Logos

Striker Entertainment Tapped by Sonar Studios on Global Licensing and Merchandising for Roblox Titles

Sonar Studios has tapped Striker Entertainment LLC to handle worldwide merchandising, licensing, and media adaptations behind their hit Roblox titles Dragon Adventure, Creatures of Sonaria, and the in development Winds of Fortune. Striker Entertainment will oversee multiple categories for the hugely popular Roblox titles including toys and collectibles, lifestyle products, publishing, gaming, as well as explore the adaptation of these titles into film and television series.