With Mental Health Awareness Month right around the corner, the Finnish mental health brand, CupOfTherapy, has appointed family-owned manufacturer Jerry Leigh as their official apparel partner in the US. The deal was a joint collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management and Mix Licensing Group.
Spielwarenmesse eG and Licensing International have announced a co-branded event that combines their skillsets to provide the Germany and the wider German-speaking region with a licensing event of its own. Licensing-X Germany will offer the licensing sector across Germany, Austria and Switzerland a new platform and will coincide with Insights-X, the established stationery event, from 5 to 7 October 2022 at the Nuremberg Exhibition Centre.
Award-winning independent animation studio ZAG has partnered with Burger King on a global QSR promotion that features collectible premiums from the pop culture hit Miraculous – Tales of Ladybug and Cat Noir with purchase of a King Jr. Meal. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.
Magikbee and WildBrain have signed an agreement to license Seasons 9, 10, and 11 of Mattel’s classic Polly Pocket series for Magikbee’s kids’ streaming platform, KidsBeeTV. KidsBeeTV is a global brand with customers in more than 200 countries. In that sense, Polly Pocket is a key IP in the kids’ streaming app catalog, appealing to a large fan base around the world and resonating with both kids and their parents. The classic animated series, which originally premiered in 2010, is based on Mattel’s original micro-scale doll brand that first launched in 1989 and is well-known and much-loved. The classic Polly Pocket episodes are now available on KidsBeeTV.
WarnerMedia Global Brands and Experiences (WMGBE) is reminding the world that Tweety is no ordinary canary by launching an 80th anniversary celebration on a global scale. As one of Looney Tunes most beloved characters, Tweety is known for being unflappable and unapologetically authentic. WMGBE has commissioned a diverse group of artists worldwide to design 80 original murals reflecting Tweety’s rich history and dynamic personality. Warner Bros.’ “80 Years of Tweety” campaign will kick off in Austin at SXSW 2022 on March 11, where the first group of murals will officially debut. The anniversary honors will continue throughout the year across the Studio with new Tweety content from HBOMax, WarnerMedia Kids & Family, along with new themed experiences and collections from Warner Bros. Consumer Products. The celebration will culminate on Tweety’s birthday on November 21, 2022.
Genius Brands International “Genius Brands” (NASDAQ:GNUS) has announced the appointment of the award-winning Brands with Influence as the exclusive licensing agent in the U.K. for the Company’s portfolio of IP.
Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global media children’s company manages and controls following a groundbreaking joint venture announced in 2020 with Stan Lee’s POW! Entertainment. Additional IP from the Genius Brands’ catalog that Brands with Influence will represent include Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger, Rainbow Rangers, and more.
The quintessential nail-biting, edge-of-your-seat Alfred Hitchcock thriller has been transformed into Rear Window Game – coming to a tabletop this summer from Funko Games’ acclaimed design studio Prospero Hall. One player assumes the role of the Director and “Master of Suspense” himself who must communicate using clues and signs (and without ever uttering a word) to help the other players figure out who the murderer is or if there was even a murder.
MGM’s epic viking saga is back and stronger than ever with the unstoppable adventures of Vikings: Valhalla. On the heels of the recent Netflix series debut, MGM, is building momentum for the legendary brand with an action-packed licensing program spanning all merchandise categories.