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News

Wonderfold is Ready to Roll this Summer with Wagonthon

WonderFold, the original luxury stroller wagon brand, is thrilled to announce the launch of their first-ever rolling event, WagonThon! As the original luxury stroller wagon brand, Wonderfold is dedicated to inspiring families to get out and explore the world with ease and peace of mind. WagonThon registration is a seamless opportunity to bring our community together for a shared cause, with all proceeds going to children’s charities across the country.

Christine Cool Marta Ballesteros Perfetti Van Melle

Marta Ballesteros Appointed Global Licensing Manager of Perfetti Van Melle as Christine Cool Steps Down

Candy powerhouse Perfetti Van Melle announces the appointment of Marta Ballesteros as Global Licensing Manager, effective as of May 1st. Marta brings a wealth of knowledge, strong international sales experience of over 22 years in licensing and solid management skills that will be a tremendous asset to lead the unstoppable growth of Perfetti’s global licensing program with its brands Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruit-tella, Alpenliebe and Big Babol.

Hunt A Killer Expands Retail Game Offerings with the Release of Two New Mysteries and New Hire

Hunt A Killer, the immersive entertainment company and creators of narrative-driven adult board games, is expanding its retail offerings with the release of two new all-in-one murder mystery games, R.I.P. At The Rodeo and Homicide At The Heist. Additionally, Kirsten Koe, a retail and marketing veteran with over twenty years of experience, has joined Hunt A Killer as the new Vice President of Marketing and is leading this expansion.

News

Mattel Reports First Quarter 2023 Financial Results

Mattel, Inc has reported first quarter 2023 financial results. Ynon Kreiz, Chairman and CEO of Mattel, said: “While retail inventory management impacted the first quarter’s results, the underlying business performed well. Mattel achieved growth and gained market share, per Circana. The fundamentals of our business are strong. We expect to outpace the industry, gain market share, and achieve our full year guidance. We are well positioned to continue executing our multi-year strategy and create long-term shareholder value.”

Mattel Announces The Little Mermaid Doll Line

Mattel has unveiled a brand-new line of dolls inspired by the set and characters from the highly anticipated new film Disney’s The Little Mermaid. The recently announced Mermaid Ariel doll is now joined by a full collection of dolls and accessories inspired by the film, including a doll modeled after the classic Disney Villain Ursula.

Ever Popular Bluey Launches New Album – Bluey: Dance Mode!

Out now, Bluey: Dance Mode! is the exciting follow up to the award-winning, chart-topping Bluey: The Album. Bluey: Dance Mode! brings together 17 brand-new recordings from all three seasons of the hit show with songs originally composed by Joff Bush. To date, Bluey’s music has been streamed more than 200 million times and the title track, Dance Mode, has become a global hit. Highlights on the album also include The BeeeeeOOP Walk, Rain (Boldly in the Pretend) and Cat Squad. The collection can be streamed and downloaded worldwide as of April 21 and is available on CD and orange vinyl.

licensing international excellence awards 2023

Licensing International Announces 2023 Excellence Awards Finalists

Licensing International is proud to announce the full list of finalists for the prestigious 2023 Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. The 2023 Excellence Awards feature 201 finalists in 30 categories. More than 850 submissions were reviewed by a panel that includes 200 judges from 20 countries. Several new categories were introduced this year, including the award for Most Impactful Service Provider, which honors companies that help the industry run more effectively, including accounting and law firms, brand protection and approval software companies, and design agencies. And the Best Sustainability Initiative award recognizes a licensed product or product range that is making measurable improvements in sustainability.

Events News

Crazy Aaron’s Invites Fans to Contribute to Time Capsule for 25th Anniversary

Crazy Aaron’s, the mastermind company behind the iconic, U.S.-manufactured Thinking Putty and Land of Dough, is going all out for its 25th anniversary! Fans have a once-in-a-lifetime opportunity to be a part of history by contributing small mementos such as pictures, artwork, or letters to a commemorative time capsule from now until May 10th. Selected contributions will be buried alongside Crazy Aaron’s own treasures at an exclusive event held at the historic Globe Knitting Mills building in Norristown, PA next month. The famous textile building will also be celebrating 125 years standing in 2023.

Justice x Airheads Take Center Stage at Walmart This Spring

This April, Justice drops an exclusive Justice X Airheads collection at Walmart. The unisex spring collection is targeted at juniors and has a colorful neohippy style. The collection will be available only at Walmart on-and offline stores. In the Justice X Airheads collection fashion meets fun, and candy-inspired colors will bring a pop to juniors’ wardrobes. It includes comfortable Tshirts, tank tops and shorts with trendy and bold finishes in which kids will love to play and relax in this summer.