Schleich USA Launches “Share Your Stories” Contest with FAO Schwarz as Part of Global Brand Campaign
With its global brand refresh and ad campaign now underway, Schleich USA has partnered with iconic toy store FAO Schwarz to launch the Share Your Stories photo contest. What do polar bears dream of? Do giraffes grow in the rain? These are just some of the big questions that Schleich inspires as kids experience the limitless joy of storytelling through everyday play with its uniquely authentic characters and sets. This summer, the 87 year old company that lets kids’ imaginations run wild is realigning its brand under a new vision of shaping storytellers for life.