Hape Launches New Specialty Division “Uniche Collective”
Hape, a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials, has launched a new division and separate company called Uniche Collective: Unique + Niche = Uniche. Uniche will be headed by long-time Hape veteran, Cassidy Smith, the former vice president of sales and marketing for Hape International Inc.