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Elf Labs Launches with Hundreds of Trademarked Iconic Fairytale Characters to Redefine Modern Storytelling and Entertainment

Elf Labs, a cutting-edge transmedia company, has launched to pioneer immersive storytelling and IP distribution. Combining dynamic storylines featuring iconic characters reimagined, state-of-the-art compression, and AI-powered production and distribution technology, Elf Labs is set to transform the media industry with high-growth franchises targeting all demographics—toddlers to teens and YA to adults. To support these efforts, Elf Labs has secured top-tier talent and strategic partners, including Dreamworks alumnus Mike De Seve, branding industry titan Bernt Ullmann, and leading global technology company Cosmic Wire.

Save the Date – Educational Sessions will Give Exhibitors Tips for Navigating Toy Fair 2025

Toy Fair exhibitors are encouraged to mark their calendars for six upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful Toy Fair, taking place March 1 to 4, 2025 at the Javits Center in New York City. Key contacts will receive an email when sessions are open for registration.

Events News

Nominations for Lifetime Achievement Award for the 2024 Toy & Game International Excellence (TAGIE) Awards are Open

Now entering its 17th year, the TAGIE Awards, presented by People of Play (POP), will once again honor the best and brightest innovators, designers, retailers, suppliers, PR and marketers in the toy and game industry. Each year, the TAGIEs bring together the many communities that make up the larger industry of play, including professionals and fans from all over the world. This important recognition, honoring contribution, innovation, and spirit of community is the very heart of POP. Nominations are now open for the 2024 TAGIE Lifetime Achievement Award!

Collect Tiny Treasures – itSmol Launches with Exclusive Miniature Vinyl Collectibles

In a world where joy arrives in small packages, MMG Brands is thrilled to unveil itSmol, a brand-new line of miniature collectible vinyl figurines that promise to bring big smiles. Standing proud at 1.5” to 2” tall, the itSmol collection brings together the essence of whimsy and the delight of collecting, offering something truly unique for collectors and fans of all ages. At the heart of the itSmol universe are two captivating series: the adorable Teanie Tots, snugly sitting in their miniature teacups, and the vibrant itSmol Moosh-Moosh collection, featuring fan-favorite characters reimagined as tiny collectibles. Available now online at https://itsmol.com/ and at select Walgreens stores, these collectibles are a must-have at just $10 each.

Special Charity Preview Screenings of The Garfield Movie to be Held for MediCinema to Support the Wellbeing of NHS Hospital Patients

To celebrate the opening of Columbia Pictures/Alcon Entertainment’s The Garfield Movie in the UK, special preview screenings will take place in cinemas across the country on Sunday 12th May, ahead of its debut in cinemas via Sony Pictures Entertainment (SPE) on 24th May. SPE and participating cinemas are generously donating all income received from ticket sales to support the work of MediCinema.

News

Crayola Launches Campaign for Creativity, Reuniting Adults Across the US with their Childhood Artwork

Home to what was one of the largest collections of children’s art in the country, Crayola is unlocking its time capsule of creativity and reuniting adults with the artwork they created when they were kids decades ago. The undertaking is part of the launch of Crayola’s Campaign for Creativity which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children’s lives.

care bears no heart games unlock the magic

HBO Max / Max EMEA, Cartoonito EMEA, and Max LATAM on Board for More ‘Care Bears: Unlock the Magic’ Animation

Cloudco Entertainment, the owner of the Care Bears franchise, is thrilled to announce six brand-new animated specials titled Care Bears: Unlock the Magic. Scheduled to debut throughout 2024, these specials will premiere on Warner Bros. Discovery’s outlets across EMEA on both Cartoonito and HBO Max / Max, as well as on Max in Latin America. Adding to the 50 episodes previously launched to great acclaim globally, these six (6) all-new Care Bears: Unlock the Magic animated specials have already begun their American roll-out, with future US “drop dates” continuing into November. While individual EMEA country launch dates will vary, both Cartoonito and HBO Max / Max in the EMEA are planning to begin their roll outs this summer.

WildBrain CPLG Expands Global Licensing Program for Playmobil

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding the licensing program for beloved brand Playmobil, with new cross-category partnerships across the globe. As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programs for the Horst Brandstätter Group. As Playmobil celebrates its milestone 50th anniversary this year, new global collaborations signed by WildBrain CPLG include apparel and accessories lines from Zara for a new Playmobil collection that features a t-shirt and sweatshirt, while lifestyle retailer Spreadshirt has launched branded items across apparel, accessories, paper products, kitchen accessories and home accessories.

PMI Kids World Secures Exclusive Global Collectibles Deal for Fugglers

PMI Kids World, a toy company renowned for its mega-popular branded toys & collectible ranges, has signed an exclusive worldwide licensing agreement with the delightfully disturbing & awkwardly weird creatures: Fugglers! The funny-ugly monsters, that have become a huge hit with their playful antics and quirky looks, are now coming to shelves in a completely new way this winter, so watch out for the ultimate Fuggler fart tornado!