

MGA Unboxes New Collectibles, Pop Pop Hair Surprise
MGA Entertainment launched its newest line of mini dolls, Pop Pop Hair Surprise, featuring three surprise toys rolled into one.

Kabillion Adds News Kids Programming
Kabillion kids’ content adds Future Card Buddyfight Ace, a kids anime series, as well as Kiwi & Strit, an animated show for preschoolers.

Trump to Move Forward with Toy Tariffs
An additional 10% tariff is expected to be placed on all toys imported from China beginning September 1, Trump announced via Twitter.

Stan Lee’s POW! Entertainment Signs All American Licensing
All American Licensing (AAL) signed on with Stan Lee’s POW! Entertainment to develop a comprehensive portfolio of branded products based on Stan Lee.

Kids II, Hape Enter Joint Venture for Co-Branded Baby Einstein Toys
Kids II and Hape entered into a joint venture to expand on its success co-branded Baby Einstein and Hape wooden musical toy line.

Zynga, Alec Baldwin Team for Words With Friends’ Friendiversary
Zynga has teamed up with actor Alec Baldwin as part of the company’s 10-year anniversary celebration for Words With Friends.

Moose Adds Fortnite Battle Bus Playset for Holiday
Moose Toys’ Fortnite collection expands to include the Fortnite Battle Bus Play Set, dropping into stores today.

iQIYI Named L.O.L. Surprise! Master Distributor, Licensee in China
L.O.L. Surprise! continues its global expansion through a new licensing partnership iQIYI.