Zynga, Alec Baldwin Team for Words With Friends’ Friendiversary


Zynga has teamed up with actor, director, and producer Alec Baldwin as part of the company’s 10-year anniversary celebration for Words With Friends (aka the game’s “Friendiversary”).


Launched in 2009, Words With Friends has become one of the leading social mobile word games in the U.S. The game’s success has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans’ lives.


Beginning this fall, Alec Baldwin will appear in Words With Friends social content and marketing programs.


“I have been playing Words With Friends for nearly a decade, on sound stages, in green rooms, and on airplanes,” said Baldwin. “It’s great to play a game that engages your intellect and your social side simultaneously—that’s why I spelled ‘Y-E-S’ when Zynga asked me to get involved.”


“Alec Baldwin and Words With Friends are forever linked in popular culture, and his authentic love for the game resonates with the game’s community,” said Bernard Kim, Zynga’s president of publishing. “Zynga is incredibly honored to be partnering with Alec Baldwin to celebrate the 10-year milestone of our beloved mobile game, Words With Friends.”