Jazwares Unveils #FortniteIRL Battle Bus Drone at Fortnite World Cup
Epic Games and Jazwares revealed the first Battle Bus drone during the Fortnite World Cup, at which a 16-year-old esports star took home the title and cash prize of $3 million.
Simplicity ESports Acquires PLAYlive Nation, Expanding Gaming Centers
Simplicity Esports and Gaming Company entered into a definitive agreement to acquire PLAYlive Nation in an all stock transaction. Founded in 2009, PLAYlive has a network of 44 franchised gaming centers across 11 states, serving more than 150,000 unique gamers annually. The PLAYlive Centers offer customers a specialized entertainment gaming experience within a social setting. Customers are provided the opportunity to play and compete across an array of gaming titles…
Richard Gill to Head PlayMonster’s International Division
PlayMonster has named Pictionary developer and games industry veteran Richard Gill as vice-president, International, aka Chief Explorer Monster.
TJ Morris Stores Offers Into the Night Garden DTR Range in UK
DHX Brands entered a DTR collaboration with TJ Morris for In the Night Garden. Product will be sold exclusively at Home Bargains and Quality Save stores.
Mattel Named ‘Top Gun’ Global Toy Partner
Paramount Pictures named Mattel the new global toy partner for the Top Gun franchise, ahead of sequel film, Top Gun: Maverick, in 2020.
Mattel Q2 Results are in, Turnaround Strategy is Working
Mattel Q2 2019 net sales are up 2 percent and surpassing its structural simplification target of $650 million exiting 2019 six months ahead of schedule.
Nickelodeon Announces Celebrity Judges, Host for ‘America’s Most Musical Family’
Nickelodeon announces the celebrity lineup for the network’s new music competition show, America’s Most Musical Family. Grammy Award-winner Ciara, who is an executive producer, YouTube star David Dobrik and singer-songwriter, record producer and actress Debbie Gibson. Nick Lachey will host. America’s Most Musical Family was first announced in February as part of Nickelodeon’s biggest content slate ever. The 12-episode series begins production this week in Los Angeles and is scheduled to premiere later this fall.…
Wild Republic, SSA Launch New Eco-Friendly Plush, Ecokins
Wild Republic in partnership with SSA announced the launch of Ecokins, a new line of sustainable plush animals made using 100-percent recycled materials.
Toys ‘R’ Us Spain & Portugal Optimize with Openbravo
Toys “R” Us Spain & Portugal teams up with Openbravo, a global provider for a cloud-based omnichannel platforms, to improve the user experience and enable more agile and innovative retail. After a four-month implementation period, the toy retailer has implemented Openbravo Commerce Cloud across all its locations, which thus far has resulted in IT cost reductions and a faster omnichannel retail. The launch of its new e-commerce site, which, in…