News Retail

TJ Morris Stores Offers Into the Night Garden DTR Range in UK

DHX Brands entered a new direct-to-retail collaboration with TJ Morris for In the Night Garden products.


Product will be introduced exclusively in Home Bargains and Quality Save stores throughout the UK this summer, with an initial 18 products available by the end of July, followed by two more in August and an addition 12 in September.


The range, which retails between £0.69-£13.99, includes a host of items currently unavailable from other existing In the Night Garden licensees. This includes infant wipes; toddler training items; wooden pull-along toys; slippers; robes; gift bags; and feeding products, such as bibs and sipper cups. The range also includes greetings cards and gift wrap; tableware, such as cutlery and melamine sets; apparel, including pyjamas and onesies; and accessories, such as socks and backpacks.


Home Bargains also stocks toys from Golden Bear’s In the Night Garden range.


“We are delighted to team up with DHX Brands to offer this fantastic new range of In the Night Garden products,” Helen Lynch, TJ Morris, said. “Such an appealing choice of items, from such an evergreen brand which is beloved by millions of families nationwide, is sure to prove a big hit with our customers over the summer.”


Laura Brennan, DHX Brands, added, “TJ Morris have an excellent reputation with their burgeoning Home Bargains stores and we are excited to be teaming up with them to give In the Night Garden fans such a wonderful new range, which increases the variety of products available and provides even more ways for young children to get closer to their favourite characters.”


The agreement was negotiated by CPLG.