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Mattel’s All-new Animated Series Barbie: A Touch of Magic Debuts September 14

Mattel, Inc (NASDAQ: MAT) announced that Barbie is returning to Malibu with all new adventures – and a bit of magic – with the brand new animated series, Barbie: A Touch of Magic, premiering September 14 on Netflix. As Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts forge new friendships and embark on mystical adventures at the shore, they soon discover that magic and fantasy fill every corner of their world. While enjoying life by the beach in Malibu, Barbie and Barbie stumble upon a mysterious baby horse and work together to find where their new friend came from. It soon comes to light that the mysterious little horse is Peggy, a baby Pegasus, sent to Malibu on a mysterious mission. Barbie and Barbie must look to their friends and family to help keep their new friend safe from the clutches of Rocki, a magical being with her own mystical agenda. Featuring all-new original music, Barbie and Barbie find the magic in the world around them in Barbie: A Touch of Magic.

Toikido Names ‘Sean Does Magic’ Brand Ambassador for Piñata Smashlings

Toikido, the London-based entertainment company on the cutting edge of digital design and toys, has named the internet’s most followed magician, mega influencer Sean Sotaridona, aka “Sean Does Magic,“ global brand ambassador for its buzzed-about new in-house IP, Piñata Smashlings. Sean Does Magic’s animated character officially enters the Piñata Smashlings Roblox game today as its newest Smashlings character. Having first discovered his love for magic at the age of 6 by watching YouTube videos, Sean Does Magic has since become renowned for performing card tricks and other illusions, cultivating an online community of over 30 million followers, captivated by his kind, generous, and inspiring personality and unique storytelling capability.

WildBrain Partners with Tencent Video and Miaow’s House as Exclusive Distributor of New Animated Series Pet Hotel

WildBrain, a global leader in kids’ and family entertainment, has partnered with Tencent Video and animation studio Miaow’s House as the exclusive worldwide distributor outside of mainland China of the new animated series, Pet Hotel (26×11’). Produced by Tencent Video and Miaow’s House, Pet Hotel is aimed at kids aged 7–9 and follows the hilarious antics of Lili the dog, Bubu the guinea pig and cats Nai Nai and Vicky as they welcome new animal friends to their home at the Pet Hotel. Unlike other hotels, the Pet Hotel—which has been converted from an old grocery store—is filled with high-tech inventions created by the pets’ caregiver and hotel owner, Robin—from massage tables to automatic feeders! The animal buddies and their young owner face various quirky customers and their wacky pets every day, giving rise to numerous entertaining stories.

ZAG Exhibiting at Licensing Brazil with Miraculous “Stronger than Ever” & Ghostforce

Award-winning global independent animation studio ZAG will exhibit at LicensingCon Brazil for the second year running to showcase its brands and highlight the growth of ZAG in the region. Brands include the globally popular property Miraculous – Tales of Ladybug and Cat Noir, a co-production with Grupo Globo. Also to be presented is the animated CG action-comedy series, Ghostforce, available across Latin America on Discovery Kids, and also on SBT in Brazil from August 19, 2023. ZAG will share its brand plans for the properties at an exclusive summit and cocktail on the first night of the event.

TOTY 2023 Finalists Toy of the Year Awards

The Toy Foundation Reveals the 2023 Toy of the Year Awards Finalists

An animated game to create movie magic, an activity table to drop musical beets, and an 8-foot inflatable obstacle course to spark endless outdoor fun are among the inventive finalists for the prestigious Toy of the Year (TOTY) Awards for 2023. The Toy Foundation (TTF) has announced the top 122 toys, games, and properties across 17 product categories that are advancing the world of play. Consumers are invited to visit ToyAwards.org to see the complete list of product category finalists and vote for their favorites to help determine the category winners through September 8.

Bratz Expands Partnership with Kylie Jenner to Release Highly Anticipated Bratz x Kylie Fashion Dolls

MGA Entertainment (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, announced today the launch of the Bratz x Kylie Fashion Dolls – Day & Night Editions and the Bratz x Kylie 24-inch Fashion Doll, in collaboration with global icon Kylie Jenner. The fashion dolls mark the expansion of the buzzworthy partnership announced earlier this month, which launched with the Mini Bratz x Kylie Jenner Collectibles. Fans can finally preorder the dolls they have been eagerly anticipating from the head-turning duo. The Bratz x Kylie Fashion Dolls mark the brand’s first-ever celebrity rendition of the full-size, eleven-inch dolls that put Bratz on the map.

Skyrocket Celebrates 10 Years of Sky Viper with the Launch of Sky Viper Vector RC

Skyrocket, a leading toy company, celebrates 10 years of producing Sky Viper Drones, one of the best-selling and most popular “toy” drone brands in the mass market. Skyrocket marks this impressive milestone with the launch of the Sky Viper Vector Stunt Plane, the company’s first ever high-speed, high-performance R/C stunt plane. “We are excited to celebrate 10 years of providing drone enthusiasts with the award-winning and top selling “toy” drone brand in the mass market,” said Nelo Lucich, CEO and Co-Founder, Skyrocket. “Our newest introduction in the flying R/C toys experience continues the high-performance thrills that the Sky Viper brand is known for. The new Sky Viper Vector Stunt Plane provides consumers with flyby-the-seat-of-your-pants excitement that you can’t get from flying a drone.”

WiT Announces Honorees for the 2023 Wonder Women Awards

Women in Toys, Licensing & Entertainment (WiT), the preeminent nonprofit trade organization dedicated to the advancement and advocacy of women, has announced the distinguished honorees of its 2023 Wonder Women Awards. These remarkable women will be honored at the WiT Wonder Women Awards Gala, set to take place on Sunday, October 1, 2023 at Pier 60, Chelsea Piers in New York City. The in-person event honors and celebrates the extraordinary women executives, entrepreneurs and changemakers who are driving the toy, consumer products, licensing and entertainment industries forward.

Hasbro Announces Women Innovators of Play Event

Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, today announced the Hasbro Women Innovators of Play event, held virtually on September 12 between 10 am – 12:30 pm ET. A special key announcement will also be shared during the day’s program. The event will be centered on women’s leadership, innovation, and women-led creativity. Participants will learn about the process of pitching a new toy or game and the journey through the Hasbro pipeline from concept to creation. Attendees can expect a dynamic program that includes discussions with actor, director, and entrepreneur, Aisha Tyler; board game designer Elizabeth Hargrave; Head of Toy at Hasbro, Kim Boyd; and President of Wizards of the Coast and Hasbro Gaming, Cynthia Williams.