Basic Fun! has entered a multi-year agreement in principle with Hasbro for the Tonka brand, which will kick off fall 2020 with a new Tonka toy line.
Carson Dellosa Education acquired Kids Station Toys, and with it assumes the role of Fisher-Price licensee for youth electronics.
Mattel and Sanrio team up in a new partnership to design and develop toy lines inspired by Hello Kitty & Friends, Hello Kitty Cafe, and other Sanrio characters.
Hasbro has entered into an agreement to appoint Wicked Cool Toys as global master toy licensee for the classic 80s toys, Micro Machines.
These toys are the stuff of nightmares, and that’s the point. The remaking of classic horror films and new interpretations of ghosts, vampires, ghouls, and zombies feeds into the rise of these new scare-approved toys.
Breaking down one of the hot trends for 2019 in toys, TFE rounds up some of the latest llama-themed toys.
Nickelodeon has named the first licensees for the Blue’s Clues reboot, Blue’s Clues & You!: Just Play, Vtech, and Cardinal.
Guest contributor Deirdre Fanzo explores how food and beverage brands are moving back into the toy aisles and the collectibles space, in particular, is creating new opportunities for food-fueled fun for both adult and kid toy collectors.
More toymakers are evaluating their business models to create and maintain a more sustainable world, and the development of sustainable toys is heating up.