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ZAG Launches New Global Toy Division and Promotes Helena Perheentupa to Spearhead New Initiative

Award-winning global independent animation studio ZAG has launched a new global toy division to be spearheaded by Helena Perheentupa, former ZAG Vice President Central and Northern-, Eastern Europe & Russia. The new toy arm is a division of ZAG Play—formerly known as ZAG Lab—which includes the licensing and merchandising, promotions, and gaming groups. The announcement was made by Jeremy Zag, CEO & Founder, to whom the ZAG Play division reports.

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CandyRific Names New Directors in National Accounts and Western Region

CandyRific has announced the appointment of two new directors, Matt Cameron and Kim Trask, to join its management team for the candy and novelty products company. Matt Cameron joins as the national accounts sales director. Matt comes to CandyRific with over 20 years of experience in selling, buying, and managing CPG and confection products. Kim Trask joins as western region sales director.

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The Toy Association Welcomes Jos Huxley as Senior Vice President, Technical Affairs

The Toy Association, the trade association advocating and working for the success of all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, has announced that recognized toy safety expert Jos Huxley will join the organization as senior vice president of technical affairs, effective immediately.

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Mattel Appoints Mike DeLaet as Global Head of Digital Gaming

Mattel, Incorporated has announced that Mike DeLaet has been appointed Global Head of Digital Gaming, effective July 25. DeLaet brings more than two decades of gaming expertise to Mattel, most recently serving as SVP, Strategic Partnerships for Scopely, a global interactive entertainment and mobile-first games company.

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Arcade1UP Levels Up Leadership Team with Key New Hires

 Arcade1Up has announced three new additions to the company’s senior leadership team to support its growth, expanded product offerings and global expansion. Tom Lyons, Adriana Vila Soto and Chris Cardenas have been hired as Chief Marketing Officer, SVP, Marketing and Strategic Partnerships, and Vice President of Sales respectively, rounding out the senior team for the leader in at-home retro arcade game entertainment. 

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ZAG Appoints Former Entertainment One Executive Luca Bonecchi to Head of Consumer Products Europe

Award-winning global independent animation studio ZAG has announced the appointment of Luca Bonecchi, formerly an executive with Entertainment One, to the position of Head of Consumer Products, Europe (excluding Germany and France). The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products, to whom Bonecchi reports.