The Wiggles Appoint Luke O’Neill as New CEO to Lead Digital Transformation and Global Expansion
The Wiggles, the world’s premier children’s entertainment organization, is excited to announce the appointment of Luke O’Neill to the newly created position of Chief Executive Officer. This significant move marks the beginning of a new chapter in the illustrious 30-plus year history of The Wiggles, the beloved global icons renowned for their innovative and engaging children’s edutainment content. O’Neill boasts a proven track record in accelerating growth and leading digital transformations for top-tier companies in the Real Estate, Hospitality, and Events industries. He joins The Wiggles at a time when the media industry is undergoing further disruption with fragmentation of audiences through the expanding number of digital streaming services and FAST channels. Having worked as a consultant with The Wiggles since mid-2023, O’Neill has already played a crucial role in shaping the strategic direction for the brand’s future, leading the development of a new digital strategy, while refocusing efforts in consumer product licensing and sponsorship opportunities.