Industry Outlook

The Power of Influencer Marketing: Learn How to Get the Best Return on Your Investment


By The Toy Association

Influencer marketing has fundamentally changed the way kids and families learn about new toys and games with vloggers, toy unboxers, momfluencers, and others dominating their attention. With these endorsements carrying extraordinary weight in today’s social media-driven world, how do brands identify the right match, build a rapport, and get the best return on investment?

At Toy Fair New York, Jonathan Katz and Victoria Fener, co-founders of the family influencer conference Clamour, will present the session, “Influencer Marketing for Any Size,” on Monday, February 18 at 1 p.m. in the Creative Factor Theater. Katz and Fener will take a deep dive into sharing how to make influencer marketing a core part of a brand’s strategy, whether they are a seasoned manufacturer or just getting started. The seminar, part of the expanded Creative Factor educational programming, will present best practices for those getting started as well as those who currently have an influencer strategy in place.

“Finding the right influencer voice can potentially result in significant brand exposure for companies,” said Marian Bossard, executive vice president of global market events at The Toy Association. “We encourage all Toy Fair attendees to attend this engaging session to learn more about how to leverage the power of online influencers, and get a sense of the many options available.”

As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has significantly enhanced Toy Fair’s Creative Factor programming, guided by a new Advisory Board made up of innovators and experts across a range of creative fields.

All Toy Fair registrants are welcome to participate in a full schedule of roundtables, presentations, workshops, and panels focused on the interests and goals of inventors, designers, and others in the creative community. Sessions will be held throughout the four days in the Creative Factor Theater (Hall 1D Lobby).

Toy Fair New York will take place February 16 to 19 at the Jacob K. Javits Convention Center. Visit or download the free Toy Fair app on Apple iTunes or Google Play for the full list of Creative Factor programming and other informative educational sessions taking place only at Toy Fair.