Industry Outlook

Ideas to Grow Your Business: NPD’s Lennett Offers Insights on the Changing Toy Landscape at Annual Business Conference


By Laurie Chartorynsky, The Toy Association


It’s no secret that the changing toy, children’s entertainment, and retail landscapes are putting many toymakers on edge. To help business owners navigate the evolving toy market, join The NPD Group’s Juli Lennett, senior vice president and industry advisor to toys, during an engaging seminar at The Toy Association’s Annual Business Conference (ABC), taking place Tuesday, June 18 to Wednesday, June 19 in Minneapolis, MN.


Lennett’s session, “It’s Not Business as Usual for the U.S. Toy Industry,” will take place on the first day of the conference from 4:30 to 5:30 p.m., where she will share strategies to help toy companies grow their businesses during this remarkable time in the industry.


“NPD’s data and insight into the toy and retail industries are crucial for toy companies that want to understand current trends and future opportunities for their businesses,” said Steve Pasierb, president and CEO of The Toy Association. “It’s one of many not-to-miss sessions at this year’s Annual Business Conference, co-hosted by Target.”


Conference attendees will participate in a host of roundtables, workshops, and interactive discussions on topics including legislation and regulations impacting the toy business; intellectual property rights and protecting their brands from counterfeit products; the changing face of retail; strategies for bringing products to market; capitalization; and finance and credit.


Seminars will be presented by a host of seasoned toy, retail, and credit executives including sessions by executives of Target, who will cover the future of retail, importing, branding, licensing, product innovation, sustainable sourcing, digital marketing, and more. The full conference agenda, as well as registration, hotel booking information, and more, can be found online at


The registration rate for the 2019 Annual Business Conference for Toy Association members is $795 per person; the investment for non-members is $1,195 per person.