JoyPixels, Born Licensing Launch Emoji-Fueled Ad Campaigns


JoyPixels, owner of more than 2,800 emoji icons, and its agent Born Licensing launched a variety of advertising campaigns featuring their emojis.

The campaigns cover a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety, and retail.

The most recent campaign launch was with New Zealand telecommunications provider 2degrees which incorporated the emojis across its new major advertising push which includes TV, online, social media, outdoor, in-store and other platforms.

In February, JoyPixels emojis helped celebrate The BAFTA awards with British mobile network operator EE which launched a chatbot featuring Shudu – the world’s first AI stylist. Shudu shared snaps live from the red carpet with viewers via a new online chatbot. To help connect with viewers Shudu leveraged a selection of JoyPixels emojis in conversation.

British supermarket chain Morrison’s licensed emojis to celebrate World Book Day in March. The emoji designs were used to illustrate children’s book titles and the supporting copy encouraged their followers to guess them.

JoyPixels emojis were also used to send a clear message by Police of Scotland who aligned with child protection charity Stop It Now! in a campaign to protect children from online predators.

Other companies to license emojis in its advertising include Monzo Bank, restaurant app Just Eat, and German supermarket chain Edeka.

Other major companies to license JoyPixels include Kellogg’s, TikTok, PlayStation, T-Mobile, Intel, Virgin and Bloomberg.