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Chuggington Toys, My Squishy Littles, & More New Product

New Toy Line Featuring Preschool Series Chuggington Characters In Store for Holiday 2021

An all-new toy line featuring the star characters of the popular international preschool series Chuggington: Tales From the Rails in stores for Holiday 2021.

The toy line is a partnership between Herschend Entertainment Studios, which produces and distributes Chuggington globally, and Alpha Group US, the wholly owned subsidiary of Alpha (Guangdong Alpha Animation and Culture Co., Ltd.), one of the largest and most successful animation, toy and entertainment groups in Asia.

The Pop & Transform Chugger Collection, showcasing Wilson, Brewster and Koko, along with Remote Control Wilson, the Touch And Go motorized Safari Park Track Set and the All Aboard Starter Set are the first toys in the new line to be released for kids ages 3 and up that will inspire imaginations to enjoy the traintastic world of Chuggington like never before!

Chuggington toys will be available at major U.S. outlets including,,, Barnes and Noble select stores and

WowWee Introduces Two New My Squishy Little Characters Peace the Peach

The My Squishy Little squad is growing! Meet Mel the Marshmallow, he’s an adorable little interactive character with a BIG personality, and the cutest accessories to match! Mel the Squishy Little Marshmallow is the perfect pal that fits in the palm of your hand. Squeeze Mel’s cheeks and watch his body pop out! Learn all about Mel through Squish Pop, the Squishy Little language, listen closely and you may just learn some of his totally cool catchphrases! Plus, Mel will tell you how he’s feeling using the light on his head! With over 50 reactions; dress him up, tickle him, shake him, and toss him, he lights up as you play and makes the cutest sounds! Get popping with the Amazon exclusive My Squishy Little Marshmallow! Fun for Ages 5+. MSRP $14.99

Peace the Squishy Little Peach is the perfect pal that fits in the palm of your hand. Squeeze Peace’s cheeks and watch her body pop out! Learn all about Peace through Squish Pop, the Squishy Little language, listen closely and you may just learn some of her totally peachy catchphrases! Plus, Peace will tell you how she’s feeling using the light on her head! With over 50 reactions; dress her up, tickle her, shake her, and toss her, she lights up as you play and makes the cutest sounds! Get popping with the Target exclusive My Squishy Little Peach! Fun for Ages 5+. MSRP $14.99

Meemeows Mystery Plush, by YouTube Star Aphmau & Bonkers Toys, Arrives at Walmart Mystery Meeows

Aphmau’s fans can now officially find their pur-fect MeeMeows Mystery Plush companions at Walmart stores and Aphmau, the leading female gaming star on YouTube, has partnered with Bonkers Toys to create her first retail toy line. The first litter of the MeeMeows Mystery Plush are debuting at Walmart this fall and will become available at retailers nationwide beginning January 2022. The  MeeMeows Mystery Plush are based on the original limited-edition large plush cats Aphmau features in her online store that sell out in hours. The newest version from Bonkers Toys has the extra excitement of surprise and collectability being merchandised in blind boxes.

Created by Jessica Bravura and managed by Night Media, Aphmau inspires and entertains fans with her imaginative gameplay-inspired videos and her love of cats. Aphmau currently receives over 460 million views per month with 9.3 billion lifetime views, making it one of the largest female gaming channels in the world.



Masterchef Junior and Abacus Brands Introduce Interactive VR Cooking Kit
Abacus Brands, a leader in educational virtual reality toys, expands its line of licensed interactive kits with Endemol Shine North America, producers of the hit culinary competition series Masterchef Junior on Fox with the new MasterChef Junior VR experience. The STEM focused kit features a unique interactive cooking experience through augmented (AR) and virtual reality (VR) technology, allowing kids to learn about cooking techniques and where food comes from.
MasterChef Junior VR Kit is the first ever VR cooking kit from the hit culinary competition series Masterchef Junior and will feature exclusive tips and tricks from former favorite Masterchef Junior contestants, while users discover the wonderful world of food science. Through AR (Augmented Reality), each page in the included workbook comes to life to demonstrate steps within the recipes, while the VR (Virtual Reality) portion will transport users to the Masterchef Junior kitchen, immersing them completely into the cooking experience with former contestants. This 80-page, high-quality book features 30 delicious recipes, like how to make a chocolate layer cake or tasty lasagna. The kit comes complete with VR Goggles and a 21-piece BPA free and food safe set of full-size functional kitchen utensils needed to complete the recipes, such as measuring spoon, spatula, tongs, a whisk and more.

MasterChef Junior VR Kit launches this Fall as part of a series of exciting new licensed products in the Abacus line, following the successful Bill Nye’s VR Science kit, which launched earlier this year. Abacus’ flagship line of VR Kits includes Magic, Chef, Science, and Universe. The “Learn-Experience- Play” pattern has been applied to all activity kits in the line, making tangible play and cutting-edge accessible tech easily digestible for children.

MasterChef Junior ($64.99) is available for purchase at, Amazon and other retailers.