aNb Media News, May 10, 2011

Luken and Classic Media to Launch New Network

Luken Communications, an owner and operator of television broadcast stations in the U.S., has teamed up with Classic Media to create a new network called PBJ. PBJ will bring iconic characters and shows from the 1950s, ’60s, ’70s, and ’80s to television nationwide, 24 hours a day.

PBJ is set to launch this summer with titles from Classic Media’s portfolio including The Archie’s, Mr. Magoo, The Lone Ranger, Gumby, Fat Albert and the Cosby Kids, and more. Luken will make PBJ available to broadcasters, cable, and satellite.

Discovery Enterprises to Rep Hasbro Studios at APEX TV

Discovery Enterprises International (DEI) announced the signing of a one-year deal with Hasbro Studios to represent its programming to the non-theatrical market. DEI will introduce Hasbro’s kids’ and family content to global airlines attending the APEX TV Market in Madrid, Spain. Among the programs included in this deal are My Little Pony: Friendship Is Magic, Pound Puppies, The Adventures of Chuck and Friends, Transformers Prime, and G.I. JOE Renegades.

Hallmark Taps Out of the Blue for Asteroid Andy

Out of the Blue Enterprises has been tapped by Hallmark Properties to develop a new television concept for the web-based Hallmark property, Asteroid Andy. Revolving around a boy who lives on Earth many moons from now with his family and diverse collection of intergalactic pals, the half-hour animated comedy show will primarily target 6–11-year-old boys.

The Asteroid Andy characters, storylines, visuals, and voice were created by Peter Martin, an artist and nearly 20-year veteran of Hallmark, who also is behind the property’s website. Out of the Blue, creator of the Super WHY preschool literacy series, is headed by former Nickelodeon executives Samantha Freeman and Angela C. Santomero.