Reeves Hires Winfrey
Michelle Winfrey has joined Reeves International as brand manager for Reeves’ specialty toy lines. Winfrey will be responsible for the overall business management of these lines including marketing, merchandising, sales leadership, and the overall growth of the specialty toy lines within the U.S. market. Previously, Winfrey was marketing and compliance manager for Playmobil USA.
In addition, Winfrey is a member of the Toy Industry Association’s Marketing to Children Committee.