Catching Up With...
Catching Up With Ramez Toubassy, President, Brand Sense Partners

Following on Chrysler’s decision to separate the Dodge car and Ram truck brands, Brand Sense Partners (bsp), which manages the brands for licensing, is sowing a crop of new licensing opportunities for both brands. In addition, the separation of the brands also allows bsp the opportunity to focus in on each brand’s core consumer. Below, bsp’s president, Ramez Toubassy, discusses the opportunities that separating the Dodge and Ram brands offers the brands’ licensing programs.

Sesame Workshop’s Sesame Street

Although it may be imaginary, most kids know at an early age how to get to Sesame Street. Show creator Joan Ganz Cooney set the groundwork for this in 1966 after conducting a study on television and child development. Displeased with her findings, which showed children in underserved communities were underprepared for school, she set out to create a more focused educational children’s program. Three years later, Sesame Street premiered.

Catching Up With...
Catching Up With Andrew Kerr, Founder and Commercial Director, Aoh!K Commerical Limited

Driver Dan’s Story Train, a preschool series with an emphasis on storytelling, debuted in the U.S. on PBS Kids Sprout in November 2010. Andrew Kerr, founder and commercial director, Aoh!K Commercial Limited, the brand’s UK-based licensing and merchandising agent, is looking to leverage Driver Dan’s Story Train’s success on Sprout by adding key consumer product partners in the U.S. throughout the year.