aNb Media News, May 5, 2011

WB Interactive Entertainment Announces Sesame Street: Ready, Set, Grover!

Warner Bros. Interactive Entertainment introduces Sesame Street: Ready, Set, Grover!, console and handheld video game for preschoolers that promotes the development of healthy habits for life. The learning game will be available for Wii and Nintendo DS this summer.

In the game, Grover sets out to create a series of challenges designed to help his Sesame Street friends get up and go. Through the course of the game, Elmo and Abby jump over obstacles, row a boat, and play “Grover Says,” all while learning important life lessons on healthy habits to grow with. Through their adventures, the game promotes physical activity, good nutrition, personal hygiene, and even the importance of rest and relaxation. It was developed by Griptonite Games, Inc.

Amtrak Signs Chuggington Deal

Amtrak and Ludorum announced that select stops on Amtrak’s 40th anniversary Exhibit Train tour will feature Chuggington Depot, a dedicated area for young train fans to play and learn. Amtrak’s anniversary tour kicks off on May 7 at the National Train Day event at Washington Union Station in the nation’s capital and will stop in various cities nationwide until spring 2012. The Exhibit Train will have two locomotives with historic paint schemes and use renovated baggage cars to display educational exhibits focusing on each decade of the railroad’s existence with vintage advertising, past menus and dinnerware, period uniforms, photographs, and other items of memorabilia. There will be no charge for the public to tour the exhibit train.

The Chuggington Depot will feature characters from Chuggington, the train-based television series for preschoolers that airs daily on Disney Channel’s Disney Junior programming block. Train-themed activities will include play tables with Chuggington die-cast trains, a photo opportunity, a coloring mural, screenings of the television series, a Chuggington story time, and more.

NBCUniversal and Walgreens Team Up

NBCUniversal Television Consumer Products and Walgreens are teaming to introduce an exclusive line of The Biggest Loser-branded meal alternative bars and shakes. The protein-rich products will be offered in all of the more than 7,600 Walgreens stores nationwide beginning this month. The products have been developed with the guidance and oversight of The Biggest Loser’s nutrition expert, Dr. Michael Dansinger, to achieve the highest nutritional standards.

The shakes and bars are licensed through NBCUniversal Television Consumer Products and Reveille LLC, the company behind The Biggest Loser. The deal was engineered by Joy Tashjian Marketing Group on behalf of client NBCUniversal Television Consumer Products.