Mattel Named New Toy Partner for Despicable Me


Mattel has entered into a three-year international licensing agreement with Illumination and Universal Brand Development for the Despicable Me franchise.


Mattel’s license rights in North America and key international markets include a range of products, such as action figures, dolls, playsets, vehicle and R/C toys, games, plush, roleplay, and accessories. The Mattel Despicable Me line will launch with a multi-category collection inspired by the upcoming Minions sequel and debut at retailers worldwide timed to the film’s global theatrical premiere in summer 2020.


“As we continue to develop richer, more engaging ways for fans to interact with our brands, we are excited to collaborate with Illumination and Mattel to design a brand-new line of toys and consumer products, inspired by Illumination’s Despicable Me franchise,” says Vince Klaseus, president, Universal Brand Development. “Illumination’s Minions are a global pop culture phenomenon, embraced by all ages and cultures, and we’re excited for the global launch of Minions 2 and for Mattel’s new toy and products lines, which are sure to inspire creativity, open up new ways to play, and extend the storytelling.”