NPD, Nielsen Team Up for Sales Tracking

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NPD has licensed its ReceiptPal packaged goods data to the Nielsen to use in its FMCG tracking services in the U.S.

ReceiptPal is NPD’s next-generation panel which tracks both e-commerce and brick-and-mortar sales, allowing the company to show clients how shopping behavior is evolving in the new blended retail environment. Since the introduction of its total store platform for ReceiptPal in 2018, NPD has been collecting and processing data on all categories, opening up opportunities for new businesses and valuable partnerships, such as Nielsen.

As part of the agreement, NPD will increase the ReceiptPal panel significantly, effectively tripling the size of its OmniPanel. This means more granularity and the ability to view cross-channel shopping.