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Xilam Animation Hires Safaa Benazzouz

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Xilam Animation appointed Safaa Benazzouz to the position of senior vice-president, media sales distribution for Latin America, Middle East, Africa, and Southern Europe.

Benazzouz will report to Morgann Favennec, executive vice-president, global sales development, and will be responsible for sales across Xilam’s portfolio of kids’ animations including Oggy and the Cockroaches, Zig & Sharko, Paprika and new series Mr Magoo and Moka. She will be based in Xilam’s head office in Paris and begin her role effective February 25. Benazzouz will also work alongside Céline Carenco, senior vice-president, media distribution, who handles the Asia-Pacific, Northern and Eastern Europe markets to continue expanding Xilam’s international reach.


Benazzouz joins Xilam from French kids’ distribution company Superights where she held the position of sales manager for Asia, Latin America, Spain, Middle East, Africa and In-Flight sales and was also involved in acquisitions and global strategies. Benazzouz first joined Superights as a Sales Assistant when the distributor was first founded by Favennec in 2013, playing a key role in building the company and quickly progressing to her most recent position.


Morgann Favennec, EVP Global Sales Development at Xilam Animation said: “We’re thrilled to be welcoming Safaa to the Xilam Animation team. Having worked closely with Safaa in her previous role, I know that her wealth of experience in maximising sales opportunities for kids’ animated content makes her the ideal candidate to continue accelerating our presence in Latin America, MEA and Southern Europe and identifying new areas of growth.”


Safaa Benazzouz added: “I am delighted to be joining Xilam during this exciting time of expansion. As Xilam continues to build its colourful portfolio of internationally loved kids’ animations, I look forward to once again working closely with Morgann and the rest of the team to bring the studio’s content to new audiences.”