Skyrocket Expands UK Business, Names New GM

Skyrocket expands its presence in the UK with the appointed of Amy Saunders, previously with Bandai UK, to take on the role of Skyrocket UK General Manager, effective March 1. Saunders will take the lead in continuing to establish Skyrocket’s brands in the region, increase sales, and streamline the demand for its products.

Skyrocket UK is located in the London area and officially began to liaise directly with UK retailers at London Toy Fair in January 2019. The move is the latest in Skyrocket’s aggressive plan to widen its global footprint, as the company’s products gain popularity worldwide.

Speaking of her new role, Saunders said, “After a happy 18 years with Bandai UK this is a whole new chapter for me in the toy industry and for my career as a whole. When faced with the opportunity of this new challenge, the proposition was irresistible. I am looking forward to being a part of Skyrocket’s launch of their innovative and exciting new products at retail.”

The company is best known for its award-winning and propriety brands, including Pomsies, Grumblies, and its Sky Viper Drones. This year, Skyrocket is gearing up for the launch of Blume, the highly anticipated line of collectible ‘blooming’ dolls; Pomsies Lumies, the next generation of Pomsies interactive pom-pom pets with a colorful and musical twist; and new waves of the Pomsies and Grumblies.