Child’s Play Communications, Coleburn & Associates Partner

Child’s Play Communications announced a partnership with e-commerce experts Coleburn & Associates to provide significantly expanded services to its current and future clients.


The new program will create opportunities for companies of all sizes to impact their sales on Amazon. Capabilities encompass full Amazon account management, with an emphasis on product content, presentation, search results, Amazon advertising and promotional planning, and conversion.


Coleburn & Associates is headed by managing director Will Coleburn, who spent 25 years in the toy industry, including roles as CEO of Kid Galaxy and president of Toy State International, where he implemented a marketing strategy that increased the company’s Amazon sales ten-fold.


Child’s Play Communications President Stephanie Azzarone and Coleburn previously partnered when Child’s Play Communications was the public relations agency of record for Kid Galaxy and Toy State.


Coleburn & Associates will also continue to service clients independently while Child’s Play will also manage public relations and social media programs for companies not in need of Amazon-related services.