L.O.L. Surprise! Expands to OTT Services with SuperAwesome, Future Today

MGA Entertainment has partnered with kidtech platform SuperAwesome to bring L.O.L. Surprise! and other MGA-branded content deliver to OTT channels around the world.


L.O.L. Surprise! UNBOXED, and more, will be available to 50 million additional homes via the video platform company, Future Today.


“Our dedicated focus on providing our fans a secure outlet where they can laugh and safely enjoy our content has positioned MGAE as the gold standard for children’s safety in the digital landscape; no other toy company has successfully done this,” says Isaac Larian, CEO and founder of MGA Entertainment. “We will continue to succeed in digital because we continue to deliver fresh, innovative and original content; and we will soon bring more new, creative ideas to other MGAE brands such as Poopsie Surprise, Kingdom Builders, Little Tikes, VIRO Vega, and more.”


SuperAwesome is a global leading kidtech platform, connecting responsible brands to more than half a billion children every month while putting digital safety and privacy first. Integrated by the top kids’ content platforms, such as Future Today, SuperAwesome’s designed-for-COPPA technology ensures that all digital engagements with kids under age 13 are fully compliant.


“With over 170,000 kids going online for the first time every day, a completely new digital landscape is being created. It requires companies to design both for privacy but also responsibility to engage with this audience, areas where MGA Entertainment have always set the very highest standards. We’re very proud to count them as a customer,” says Dylan Collins, CEO of SuperAwesome.


L.O.L. Surprise! entertainment content is currently available on the L.O.L. Surprise! YouTube channel to nearly one million subscribers with more than 330.1 million views to date. With this partnership, the brand expands its reach to include Roku, Apple TV and Amazon Fire where users will have access to more than 60 videos of original content, including: UNBOXED Seasons 1–3, L.O.L. Surprise! World, How Do You Unbox?, EYE SPY Mini Series, behind-the-scenes footage, bloopers, and more. New videos will be uploaded every Thursday.