Funrise Names Licensees for Rainbow Butterfly Unicorn Kitty


Funrise announced a range of licensees across categories for the company’s animated series, Rainbow Butterfly Unicorn Kitty. The categories include apparel, accessories, bedding, stationery, party goods, costumes, and more complementing Funrise’s own  toy line launching this fall.


“Fans have truly embraced the uniqueness of the brand and the positive message that it spreads: you don’t have to be just one thing. We are excited to be working with these amazing partners to bring Rainbow Butterfly Unicorn Kitty products to life in trendy and innovative new ways,” says Randy Shoemaker, senior vice-president of global marketing, Funrise.


New partners include Freeze and MAD Engine for apparel, Berkshire Fashions in headwear, cold weather and hosiery, HER Accessories in accessories, American Marketing Enterprises Inc. and Briefly Stated– both divisions of Centric Brands–in sleepwear, Handcraft in underwear, Dreamwave in swimwear, Fast Forward in backpacks, Franco in bedding, Kittrich in stationery, Taste Beauty in cosmetics, Amscan in party and costumes, Zak! Designs in mealtime and water bottles, and CSS Industries in seasonal.