Magic Box Int Toys named Goliath as its American, Australian, French, and Benelux partner for its Superzings.
SuperZings is the top-selling boys collectible in Spain and the fastest growing new boys collectible in the UK.
Magic Box Int Toys will handle the line’s rollout in Poland, Italy, Portugal, and Germany in addition to the UK and Spain.
“Goliath is a perfect partner because they are the most aggressive marketing company I’ve come across in the the industry and as such they are perfectly positioned to execute the marketing programs that have been so successful in Europe,” said David Bella, founder of Magic Box Int Tiys.
David Norman, President of Goliath’s North American office, added, “We plan to give away over 1,000,000 Superzings in 2020 in addition to our other marketing efforts, which include TV advertising, influencer partnerships, 100 videos and webisodes with 40 more in production and a kids meal promotion with one of the top global franchises, which will be announced shortly.”
The SuperZings YouTube channel already has 39,000 subscribers and more than 30 million views.
SuperZings’ international licensing program has already begun with European core partners in apparel, and back-to-school already selected. The brand will debut in booth number K229 at Licensing Show.
Toys will launch in the U.S. for fourth quarter 2019 with licensed products coming on board in fall 2020.