Nickelodeon announced that it has entered into an exclusive multi-territory agreement with YouTube sensation CKN Toys to develop original content for Nickelodeon-branded linear and digital platforms.
The agreement was created and brokered by Haven Global, CKN’s worldwide licensing agent, which will partner with Viacom Nickelodeon Consumer Products across multiple territories.
CKN Toys features seven-year-old Calvin road testing and unboxing the best and newest toys in the world. With more than 13 million YouTube subscribers and over 12 billion views, CKN Toys has grown to become one of Australia’s largest YouTube channels attracting massive global audiences across the US, the UK, the Philippines, India, Indonesia, Brazil and Australia.
Tapping into CKN Toys’ unscripted, spontaneous and fun narrative style, Nickelodeon will develop and produce an exclusive original short-form pre-school series for Nickelodeon and Nick Jr.-branded linear and digital platforms. The yet-to-be-named original series will be produced by Nickelodeon Australia and feature both Calvin and his three-year-old brother, Kaison.
“CKN Toys has grown to become one of the most popular YouTube channels in the world because kids and parents alike love Calvin’s sense of fun and play, and his good-natured personality,” said Jules Borkent, EVP Content & Network Strategy, Nickelodeon International. “We’re looking forward to developing content that taps into all the things fans already love about CKN Toys and giving it a distinct Nickelodeon look and feel.”