Events News

HKTDC Moving Forward With the Toys and Games Fair


Hong Kong and the U.S. have enjoyed robust bilateral trade relations covering a range of products and services over the years ─ and these ties are set to become even more deeply entrenched in the future, according to Ralph Chow, Regional Director, Americas of the Hong Kong Trade Development Council (HKTDC). Meeting with the media in New York, Chow reassured American business communities that Hong Kong remains an effective platform for global business.

The HKTDC’s large scale fairs and conferences are proceeding as planned despite the social unrest seen in the city in recent months. Fourteen fairs ran from July to October, attracting over 12,800 exhibitors and close to 192,700 buyers from around the world. Chow said safety is a top priority at all HKTDC-organized events, with special security measures put in place to respond to different situations. The HKTDC continues to monitor developments and communicate closely with exhibitors, buyers, and conference delegates from around the world.

As Asia’s flagship toys trade fair, the 46th HKTDC Hong Kong Toys & Games Fair, January 6-9, 2020, is expecting more than 2,000 global exhibitors to showcase a wide variety of products, ranging from traditional toys to high-tech games, from famed names to emerging brands. In 2019, the fair attracted more than 51,000 buyers from 128 countries and regions.

To facilitate buyers’ sourcing needs, the fair will feature several product zones including the Smart-Tech Toys zone, which will showcase high-tech toys and games applying innovative technologies, such as those operated via mobile apps or incorporating the latest virtual-, augmented-, and mixed-reality technologies. As the demand for STREAM (science, technology, robotics, engineering, art, and math) toys grows, the STREAM Toys Product Display will feature related products and allow visitors to check out the latest educational toys and games in line with market trends.

Kidult World will highlight toys targeting grown-ups, including hobby goods, magic items, models, figurines, war-game equipment, and much more. The signature Brand Name Gallery will gather around 250 renowned brands including 4M, B. Duck, Eastcolight, HAPE, Intex, Kintoy, Rastar, and WELLY, offering branded toys and games of high quality and safety standards. The fair will feature group pavilions to present products from around the world, including the Mainland China, Korea, Spain, Taiwan, and the United Kingdom, together with the World of Toys pavilion featuring mainly European exhibitors.

There will be a series of events that will enable visitors to keep abreast of the latest developments in the industry and strengthen their networks. On the second day of the fair (January 7, 2020), the Hong Kong Toys Industry Conference 2020 will feature heavyweight speakers to share their insights on key global and regional trends now shaping the industry.