Licensing News

Commonwealth Toy & Novelty Joins Precious Moments’ Licensing Roster


Precious Moments, Inc. has announced Commonwealth Toy & Novelty Co., Inc. as its newest licensee. In a deal brokered by Spotlight Licensing and Brand Management, Commonwealth Toy & Novelty will produce Precious Moments-branded baby dolls for nurturing play, and figurines with play value. This latest extension of the brand builds upon its foundation in the children’s plush and collectible/gift doll categories and dovetails with its core collectible figurine business.

“Commonwealth is one of the best-known companies in the toy business and we are thrilled to have such a leader and innovative partner join our Precious Moments licensing program. We are very excited to be working with Commonwealth to introduce fun playthings to engage and entertain young children,” said Elisa McDermott, Vice President of Sales & Licensing for Precious Moments, Inc.

“We look forward to bringing the distinctive look and uplifting sentiment of Precious Moments characters to children’s play,” said Commonwealth Toy & Novelty Executive Vice President Alec Kessler.

Commonwealth’s first Precious Moments products are expected to reach retailers beginning in Q3 2020.