Licensing News

The Adventures of Paddington Adds TV Tie-In Partners Across Categories


Following the launch of The Adventures of Paddington, the new TV series that debuted on Nickelodeon in the U.S. in January, Copyrights is announcing new TV tie-in partners across categories in the U.S. to include The Bentex Group for kids tees, sportswear, swimwear, and outerwear and Franco Manufacturing Co. Inc. for Home and Domestics, including bedding, throws, beach, and bath. The deals were brokered by local agents Bravado and Retail Monster.

Spring 2020 will see the launch of the new TV tie-in publishing from HarperCollins, and for Fall the new TV product range from Master Toy partner, PhatMojo, will be launching to include plush, articulated figures, sets, and vehicles. Further TV tie-in lines are set to follow from Spring 2021.

Alongside the TV tie-in range of consumer products in the U.S., classic Paddington offers remain available at specialty and independent retailers from partners YOTTOY (classic and infant plush); Little Goodall (upstairs and department outerwear and dresses); Litographs (e- commerce apparel and posters); and Out Of Print (e-commerce apparel, bags and pins); Christopher Radko (ornaments) and more, allowing fans inspired by the franchise’s 60+ year history to collect products across different touchpoints of the brand.

The touring Rockefeller show which launched in December 2019 in New York, will run until March 8, 2020 when it will then continue its tour with the next stop being Canada from April 18, 2020. The show will be back in the US from September, with U.S. locations to be confirmed in the near future.

The third Paddington film is currently in development.