Licensing News

CoCoMelon Teams with Jazwares for First-Ever Master Toy Line


Treasure Studio, Inc., the creators of YouTube series CoComelon, has tapped Jazwares to create the very first line of toys inspired by the animated video series. CoComelon, launched on YouTube in 2006, boasts more than 72 million subscribers and over 2.5 billion monthly views. The new toy range is set to arrive at retail in fall 2020, just in time for the holiday season.

The initial CoComelon line from Jazwares will include a wide array of categories, including plush, bath play, vehicles, figurines, and role play. The toys will feature characters and items familiar to young fans.

“Our primary goal with CoComelon has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun,” said Jay Jeon, Founder and CEO of Treasure Studio, Inc. and creator of CoComelon. “We’re excited about partnering with Jazwares to extend the benefits of our popular videos beyond the screen for the very first time and give young children great new ways to experience the stories and familiar characters from one of their favorite YouTube channels.”

CoComelon’s 3D animation and songs create a world that centers on the everyday experiences of young children. In addition to helping preschoolers learn letters, numbers, animal sounds, colors, and more, the videos impart prosocial life lessons, providing parents with an opportunity to teach and play with their children as they watch together.

CoComelon is widely beloved by parents and kids alike with identifiable characters, iconic music, and relatable play patterns, and we definitely expect the brand to resonate in the toy aisle,” said Jeremy Padawer, EVP/Partner at Jazwares.

“As more families are co-viewing content on YouTube, they are looking for new ways to enjoy their favorite characters and moments off-screen, making this the perfect time to debut a toy line inspired by the incredibly popular CoComelon programming,” added Michael Rinzler, EVP/Partner at Jazwares.

CoComelon has been a true standout in the kids’ entertainment ‘playground’ for more than ten years and its impressive popularity just continues to grow,” said long-time licensing industry veteran Samantha Freeman, Licensing Agent, TRAUB. “We look forward to working closely with Jazwares as well as other key new partners as we develop a robust licensing and merchandising program for this remarkable brand.”

The deal between Treasure Studio, Inc. and Jazwares was brokered by Freeman. CoComelon is managed by Patrick Reese, Senior Director, Fullscreen. Further specifics about the upcoming toy range will be released in the coming months.