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Licensing Expo, Celebrating its 40th Year, Adds New Exhibitors for 2020 Event

Licensing Expo 2020 Logo

Licensing Expo, the world’s largest licensing industry event, announced a diverse lineup of exhibitors confirmed to make their inaugural debut. Celebrating its 40th year connecting consumer goods manufacturers, licensees, and retailers with globally recognized and influential properties across categories, Licensing Expo 2020 will take place May 19-21 at the Mandalay Bay Convention Center in Las Vegas, NV. The array of cross-category exhibitors span automotive, animation, entertainment, health & beauty, sports, toys & games, and more, and represent nearly 3,000 new brands not yet seen at Licensing Expo. More than 5,000 returning brands will further provide attendees with the most robust brand catalogue to date.

“After launching the Tasty publishing and housewares lines in 2018, we’ve diversified our product offering across a full suite of fast-moving consumer goods, while bringing other BuzzFeed brands to retail like Goodful, Bring Me, and Nifty. Brand licensing has become an important and impactful aspect of our business strategy to engage a broader audience and diversify our revenue,” said Eric Karp, Senior Vice President, Global Brand Licensing, BuzzFeed. “We’re looking forward to returning to the premier event for this market, Licensing Expo, to showcase BuzzFeed’s brands and to open up new opportunities to extend them into real life for consumers.”

Featured new exhibitors at Licensing Expo 2020 include:

“As a manufacturer that serves global brands and delivers to thousands of retailers worldwide, we are constantly looking ahead of consumer purchasing trends to ensure our merchandise is fresh and engaging,” said Danish Gajiani, Chief Executive Officer, Mad Engine. “We are excited to exhibit at Licensing Expo for the first time and look forward to building key partnerships that will evolve our product-line in step with shifting retail trends.”

For the full exhibitor list, please visit here. Register to attend the upcoming event at