Licensing New Product News Toy Fair

MMG Unveils New Moosh-Moosh and Gummy Bears Products at Toy Fair

MMG Gummy Bears

MMG Brands will be showcasing Moosh-Moosh Series 5, Squared 2, and Starlight Buddies lines at New York Toy Fair Booth 2971.

Here’s what’s coming to stores in 2020:

Series 5 Moosh-Moosh • Ages 3+

The Spring 2020 Collection features 11 characters, each with an endearing facial expression and bright colors.

Squared 2 • Ages 3+

There will be eight of these boxy animal and fantasy-inspired characters launching in Spring 2020.

Starlight Buddies • Ages 3+

Six characters make their debut this Summer with more personalities on track for Summer 2020, including kitty, panda, unicorn, and friendly monster. These are the first Moosh-Moosh with arms, legs & heads so they’re more akin to stuffed animals but with the familiar Moosh-Moosh cuddle factor.


MMG has also announced that it is the official, exclusive licensee for Gummy Bears for a product range that includes toys and plush. MMG will debut initial styles of their all-new plush Gummy Bear line in their booth, 2971, at New York Toy Fair.

“We’ve shown a sneak preview to a handful of retailers and they all are on-board with the new brand and are placing orders,” said Sean Price, EVP, Chief Marketing Officer for MMG Brands.

In addition to toys, MMG Brands has the Gummy Bears license in the apparel, footwear, entertainment, food (including candy), jewelry, and housewares spaces, and are already in development of lines for each of these categories.

“We think retailer and consumer interest in officially licensed Gummy Bears product will be very strong, based on early feedback,” Price said.