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WowWee Unveils Expansive Lineup for New York Toy Fair


WowWee will unveil an array of new brands and product line extensions at the North American International Toy Fair in New York City (Booth #2771) February 22-25, 2020.

“Our team has been extremely hard at work brainstorming new ways in which we can continue to revolutionize fun for kids in this new decade, and we’re incredibly eager to showcase this at New York Toy Fair beginning this weekend,” said Richard Yanofsky, President and co-founder of WowWee. “From unveiling thrilling new product lines and brands, to introducing follow ups of previous hit releases, and stepping into a new category altogether, we’re confident that fans of WowWee will truly be ‘wowed’ with extraordinary, innovative fun across the board!”



 Pinkfong Baby Shark Dancing DJ & More

The Pinkfong Baby Shark Dancing DJ plays five Baby Shark songs and remixes, including the viral Baby Shark song, the global sensation with over four billion views. With dance detection technology, Baby Shark dances when you dance. Two dance games get kids moving: Baby Shark Dance Off and Freeze Dance. As master toy licensee, WowWee continues to expand its Pinkfong Baby Shark line using proprietary technology to inspire new ways to learn and play. Other new additions include the Baby Shark Musical Playpad, Baby Shark Sing & Snuggle Plush, Baby Shark Silly Sing-Along Microphone, and more. Available Fall 2020 for ages 2 and up.

Power Treads

Power Treads are all-surface vehicles that flip, rip, and roam all over your home. Build Power Treads in a snap, then create a custom course using the Power Treads modular track set. Tracks are interchangeable; place them closer together for more control or expand them for more challenging routes. Then power up the Power Trekker to get over and around without knocking stuff down. There are thousands of different track configurations. The Full Throttle Pack comes with one Power Treads all-surface vehicle, 22 treads, 14-piece modular track set, two performance boosters, and a glow-in-the-dark sticker sheet. Available Fall 2020 for ages 5 and up.

MiP Arcade

MiP Arcade is the evolution of WowWee’s robot that brings the game room home. MiP Arcade delivers games with screenless play or a suite of 20+ app-enabled games. With multi-player games, challenge friends and family to see who can beat the high score. MiP is a robot buddy with quirky responses, funny expressions, and dance moves. The self-balancing sidekick is filled with tech upgrades including 80+ eye emotions, motorized self-get-up, and GestureSense technology. MiP Arcade comes with one tray attachment, one hoop attachment, and three MiP Arcade basketballs. Available Fall 2020 for ages 6 and up.

Pet Starz

With the new Pet Starz, there are four characters to collect, each with a different personality, and surprise stickers and accessories to match their style. Say or sing anything to Pet Starz and they will repeat it back as they rock out. Build a Crawl Of Fame by adding Pet Starz to the band. Available Fall 2020 for ages 5 and up.


WowWee is continuing to expand their Collectibles category with new Lucky Fortune, accessories, giving customers more ways, and places, to wear and share their luck. Spinning into spring are Prima Sugarinas, a line of scented, colorful, spinning ballerinas, and coming fall is the “unwrapping” of Party Surprise, an innovative take on unboxing. Available Fall 2020 for ages 5 and up.

 WowWee Games

WowWee will be introducing a line of games that includes the Impractical Jokers Box of Challenges, which brings the TV series home, challenging players to prove they have what it takes to be one of the Jokers. WowWee will also debut Hands Full, an interactive family game that includes three games in one and challenges players to keep their hands full while they jump, high five, shake, dance, twist, and more. And for a younger audience, WowWee is rolling out family bowling game Gutterball, and target blasting race Aim Game. Available Summer to Fall 2020, for ages 8 and up to 17 and up.


BriteBrush is a smart toothbrush for kids that makes it fun to brush right. WowWee teamed with the product designers behind the musical toothbrush ToothTunes to create BriteBrush. This toothbrush uses songs, games and live coaching to encourage proper brushing. The brush also uses proprietary, smart sensor technology and a vibrating handle that encourages total mouth coverage and side-change recognition — and is equipped with a Parent Check Light to provide peace of mind that children are brushing correctly. Available in two models: BriteBrush GameBrush for ages 5 and up and BriteBrush Pinkfong Baby Shark for ages 3 and up, with parental assistance recommended. Available now.