Squishmallows Named 2020 Best Toy of the Year by Learning Express

Kellytoy, a subsidiary of Jazwares, LLC, announced today that Learning Express has bestowed yet another award – “2020 Best Toy of the Year” — on the cuddly, loveable Squishmallows line. Each year, Learning Express identifies the top toys that perform best in its more than 100 stores nationwide. Toys are selected as winners in various categories including plush, games, dolls, arts, crafts, and more. The “Best Toy of the Year” is an overall winner of all categories and is voted upon by all the stores.
“On behalf of the entire Kellytoy family, I’d like to say how honored we are to be recognized by a company with the stature of Learning Express,” says Kellytoy Co-President Jonathan Kelly. “It’s just one more example of how much love these huggable characters have spread since the first squad was introduced three years ago.”
“Our franchisees love the Squishmallows squads just as much as our customers do,” says Learning Express Buyer Mary Mintz. “We’re thrilled to recognize these delightful characters for all the warmth and good feelings they’ve generated throughout this particularly challenging year. We’re proud that we were one of the first stores to offer Squishmallows to our customers.”
Since debuting in fall 2017, more than 55 million of the delightful Squishmallows have been sold. The line has expanded to more than 500 characters and is available in more than 40 countries. Kids, tweens, collectors and toy lovers of all ages can’t get enough of the cuddly, crazy, charming Squishmallows squad. A snuggly alternative to high tech toys, and a great gift alternative to candy and flowers, the versatile Squishmallows are great couch pals, travel companions and can even serve as a best friend in times of need to help relieve stress and anxiety.
Popping with personality, each Squishmallows character’s background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water and tumble-dry on low heat—and remember not to iron them.
The Squishmallows song, “Hello We’re the Squishmallows” is available on more than 40 streaming services including Apple Music, Google Play/YouTube Music, Spotify and more. The accompanying lyric video is available on YouTube and a free download of the ringtone is available at
Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, and YouTube. Fans can learn about all the characters, sign up for updates and register their Squishmallows in exchange for an adoption certificate at