News Retail

TikTok and Shopify Announce E-Commerce Partnership

Video app TikTok and e-commerce platform Shopify announced a partnership allowing Shopify merchants to create and connect their TikTok For Business account and deploy In-Feed shoppable video ads directly within Shopify.

According to an announcement from Shopify, merchants select which product they would like to feature, and video ads are automatically generated that drive to their Shopify stores for checkout. Ready-made templates designed specifically for commerce mean merchants of any size can take advantage of the TikTok channel using their existing imagery or video.

In a news release, TikTok stated that Shopify merchants will be able to access core functions of the TikTok for Business Ads Manager without leaving the Shopify dashboard. They will be able to utilize features such as:

  • New, “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel with a click of a button, making it quicker and easier to track conversions.
  • A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
  • Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok’s intuitive creative tools help turn merchants’ products into high quality TikToks in minutes.
  • Free Ad Credit: Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

In addition to launching the new TikTok channel, Shopify and TikTok have also partnered to showcase Black-owned businesses with the launch of TikTok’s first co-branded Hashtag Challenge Plus (HTC+), #ShopBlack.

Running from November 10 to 15, TikTok users can spotlight their favorite Black-owned businesses using the hashtag #ShopBlack. The campaign, which also features a custom branded effect, music and creator content, will highlight products from more than 40 Shopify merchants, giving TikTok users a resource to support Black-owned businesses.