New Product News

Kellytoy Reveals New Squish-Doos Squishmallows With Innovative Hairstyles


The newest additions to the Squishmallows® family are all about self-expression and personal style, not to mention some of the most wildly innovative hair styles on a plush toy. Squish-Doos™ from Kellytoy, a subsidiary of Jazwares, LLC, love to sport fanciful styles that highlight their playfulness. The huggable and colorful new six-member #squishmallowsquad is an enchanting playmate and collectors item for kids, tweens, and toy lovers of all ages. The unforgettable Squish-Doos are rolling out on retail and online shelves this November and are available in three sizes— 8”, 12” and 16” with a suggested retail price of $9.99, $14.99 and $19.99, respectively.

For those who love the latest fashion trend, there’s Lexi the yellow cheetah who loves to make and share videos with her friends. Pearson is a rainbow tie-dye panda who thinks it’s awesome that he looks like cotton candy. Fun loving and ever-ready to change up her style is Aqua, a sloth with attention-getting rainbow locks. There’s nothing ordinary about butterfly Reina, who absolutely loves styling hair, both hers and her friends. Cool cat Cora thrives on being extreme—whether it’s a new adventure or new ‘doo’. And then there’s Beula, an octopus that’s into self-expression and spends so much time at her art studio that sometimes her squish-doo becomes her art.

“The new Squish-Doos are sassy and dashing and a perfect complement to our Squishmallows line,” says Kellytoy Co-President Jonathan Kelly. “Like all our other squad members, these irresistible styles with edgy ‘hair-doos’ are bursting with playful personalities. Because of the variety of characters, sizes and pricing of Squishmallows, they make great holiday gifts and are a welcome addition to any collection.”

Now more than ever, fans will appreciate the playful, snuggly warmth that Kellytoy’s best-selling Squishmallows bring to everyone. Since debuting in fall 2017, fans have scooped up more than 55 million of the delightful Kellytoy’s best-selling Squishmallows. The line has expanded to more than 500 characters and has grown into an international phenomenon available in 40 countries.

Brimming with self-expression and personal style—and those fierce hairstyles—the playful, huggable Squish-Doos squad, like the original Squishmallows squad, makes great couch pals and can even serve as a best friend in times of need to help relieve stress and anxiety. They’re ideal travel companions and are a snuggly alternative to high tech toys.

To show off their unique personalities, each Squishmallow character’s name and background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water, tumble-dry on low heat and remember not to iron them!

The Squishmallows song, “Hello We’re the Squishmallows” is available on more than 40 streaming services including Apple Music, Google Play/YouTube Music, Spotify and more. The accompanying lyric video is available on YouTube and a free download of the ringtone is available at

Fans can shop Squishmallows, learn about all the characters, sign up for updates, download coloring sheets and register their Squishmallows in exchange for an adoption certificate at

Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, and YouTube.

The shape, look, feel, and texture of Squishmallow® branded plush toys constitute Kellytoy’s proprietary trade dress.