ChizComm announced that it has signed Bazooka Candy Brands (BCB), a division of The Topps Company, Inc., to serve as the leading confectionery company’s PR agency of record.
ChizComm will lead BCB’s PR activities, including media relations, influencer engagements, and consumer and industry events through integrated marketing campaigns to grow the portfolio of iconic brands and support new product innovations.
Recognized for expertise in the family space, ChizComm’s leadership in the lifestyle, entertainment, toy, and gaming segments, including nostalgic and iconic pop culture brands, will ensure that the family of BCB connects and engages new and existing audiences in dynamic and impactful ways. ChizComm’s media division ChizComm Beacon Media currently serves as the media agency of record for BCB in what has been a longstanding and very successful client-agency partnership.
“We are so thrilled to have earned the trust with Bazooka Candy Brands over the last two years to expand our partnership, says Harold Chizick, President and CEO of ChizComm. Their innovative approach to bringing entertainment to the confectionery business and bringing smiles to consumers’ faces is perfectly aligned with what we do. It diversifies ChizComm’s portfolio to be more inclusive of the family category outside toys and games, and we’re looking forward to working on this amazing portfolio of brands that spans across generations.”
“ChizComm’s creativity, drive, and enthusiasm for our business was a key factor in our decision. We look forward to working with them in this expanded role,” said Anthony Trani, Vice President of Global Marketing and Innovation at Bazooka Candy Brands.
2021 priorities include the rollout of integrated campaigns across Bazooka Candy Brands portfolio, including Ring Pop, Push Pop, Baby Bottle Pop, Bazooka, Juicy Drop, and Totally Awesome.